Lucien Law

Restaurateur Lucien Law on his recipe for success and why positivity isn’t everything

After a successful international career in advertising, Lucien Law now sits firmly at the head table of the New Zealand’s hospitality scene as the co-founder of Savor Group, which includes Azabu, Ostro, Ebisu and NSP among its bulging stable of excellent eateries. We asked Law to reveal the ingredients of his happiness and success.

I got into this industry initially because my father owned restaurants. He sold them when I was 12 years old. I have done almost every job in hospitality at some stage. From dishwashing, working as a glassy, waitering and cooking, to managing restaurants and bars.

At some stage, while at Waikato University, I fell into advertising and got a job as a copywriter which I enjoyed. It took me to London where I worked at Saatchi & Saatchi and other agencies, but after 10 years of advertising I’d had enough and opened up my first restaurant in Auckland, Ebisu. Customers are much more enjoyable than clients. Frankly, I got into restaurants and bars because I like restaurants and bars a lot.

I think because we have a number of restaurants people think I’m not in the detail or driving the menus. Nothing could be further from the truth, I spend 90 percent of my day in the weeds and that’s fine with me.

The best piece of advice I was given was stay out of prison. The food is shit and the sex is worse.

And the worst piece of advice was “just be positive”. I think this sets people up for a mental health nightmare. If you’re overly optimistic you don’t consider all the risks. Beware of the happy clappers.

I think the Auckland hospitality scene is changing and it’s a fantastic time to be getting into it if you have a great idea. With change comes opportunities for up-and-coming chefs and new food ideas. Auckland has a runaway ‘foodie’ culture. Diners are looking for so much more from their restaurant experience than ever before.

I generally make big decisions by trying not to make permanent decisions based on temporary emotions. Restaurants are fuelled by the emotions of a lot of people. It’s important to take a step back before you make changes that are hard to turn around again.

The success of a restaurant hinges on one thing, customers leaving happier than when they arrived. It’s that simple. So the best part of my day is getting that right.

When you’re serving in the vicinity of 500,000 meals a year, I guess at times, of course we’re going to get it wrong. But it hurts every time you hear or read about us fucking up. It’s very personal.

Right now, post Covid it’s been invigorating to see people’s desire to get back out to restaurants. It certainly reminds me that at their best, restaurants serve a higher purpose than to just put food and drink on tables. We help fill a need for basic human connection, something you don’t realise is important until it’s taken away.

I’ve always wanted to do something worthwhile. I can see now I should have been much more specific.

There is no one person I attribute my success to, but I think my family’s work ethic has played a huge part. Starting with my Great Grandfather who arrived in New Zealand from China in 1903 to become a market gardener in South Auckland.

That entrepreneurial gene is strong in my family. At times my parents and my four siblings have all been running their own successful business at the same time. Being the youngest in the family and witnessing all of that was intoxicating. I think I was always going to be working for myself.

I really want to be travelling the world bite by bite.

I envy people who have faith. I don’t believe in anything supernatural. But in some way, I envy people that do, because it must be soothing to have an imaginary friend looking down at you from a cloud.

I can tell in two minutes if you make good coffee.

Everyone needs a friend who can tactfully tell them the truth.

Food should be delicious, but at its finest have a sense of place within its community.

Often the perfect restaurant experiences have little to do with the food itself. Choose your company wisely.

There is nothing worse than restaurateurs talking about restaurants.

I feel sorry for people who are cheap tippers or rude to their server. In the words of the late, great Anthony Bourdain, “If you’re a cheap tipper or rude to your server, you are dead to me”.

The motto I live by is: Don’t sweat the petty things and don’t pet the sweaty things.

Gastronomy


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I tried to combat my dull, dry winter skin and here’s what happened

Since I was a teenager, I have suffered from a common seasonal predicament better known as winter skin — a dry, flaky, lacklustre complexion damaged by the varying conditions we are exposed to during the colder months. 

Because of this, my quest for a plump, luminous glow 365 days of the year has been a long and expensive one. Having tried countless serums, balms and magic potions to achieve this, none have so far provided the ultimate hydration my skin has been thirsty for — until now.

Already an enthusiastic convert to Emma Lewisham’s cult beauty products — I have been using the Skin Reset Serum and Daily Antioxidant Moisturiser religiously for the last six months — I was intrigued when I heard she was releasing Supernatural, a 100 percent natural night range, that promised to keep my skin hydrated for 72 hours. 

Always the optimist, I began what I was hoping was my final campaign for the pursuit of plump, dewy skin with the two new additions to Emma Lewisham’s already high-performing family. 

After going about my regular nighttime routine — a gentle cleanse followed by the Skin Reset Serum — I applied the Triple Retinol A+ Face Oil. What I like about this product is that it is created using Bakuchoil, a 100 percent natural vitamin A derivative, which increases the natural production of hyaluronic acid in the skin’s layers.

As the body’s natural hyaluronic acid inventory stops regenerating and gradually depletes after the age of 30, it’s essential to find a product that can restore this, and Bakuchoil is proven to be just as effective as synthetic forms of retinol without any symptoms associated with the chemical iteration like irritation, dryness and redness. 

A little goes a long way, so I definitely overindulged the first time I used it, but it felt light and nourishing, as opposed to heavy and greasy, which is a winning factor for me.

After letting the face oil absorb I applied a generous helping of the 72-Hour Hydration Crème. Again, a small pea-size helping is plenty. Waking up the following morning, I was excited to find this product had lived up to its claims, hydrating my skin with its 30 high-performing ingredients. One of these is the deeply hydrating pentavitin, which is scientifically proven to remain in the skin’s epidermis for 72 hours, whereas ingredients like hyaluronic acid diminish after just three hours. 

With such effective ingredients, it comes as no surprise that the bold claims of this product were backed up by actual results. Not only do the Triple Retinol A+ Face Oil and 72-Hour Hydration Crème aid lack of moisture, both formulations also mitigate signs of ageing and regenerate collagen production. We can’t complain about that. 

Having used this product for the last four weeks, it is safe to say that Emma Lewisham has concluded my quest for hydrating skincare. If you too are on the same journey, I suggest you investigate what these products could do for your skin — I think you’ll find a plump, dewy visage is now firmly within reach.

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See our highlights from the international digital fashion week collections

Over the past few weeks, brands have been exploring wholly new ways in which to present the men’s, resort/cruise, couture and spring collections, given the previous method of large-scale runway shows in front of a packed audience were no long possible.

From 12-hour livestreams to socially-distanced runway presentations in the middle of a field; short films, a boat cruise and multiple beautifully-thought out lookbooks, designers found inventive ways to convey their clothing and the message around each collection.

Christian Dior Cruise 2021
Christian Dior creative director Maria Grazia Chiuri wanted to celebrate arts, crafts and culture with her 2021 cruise collection, and the result is textural, colourful and embellished. One of the few fashion houses to show as a physical runway show — albeit with a mostly digital audience — Chiuri presented a striking spectacle in Piazza del Duomo in Lecce, a small town in Puglia.

Bridging the gap between practical and elaborate, or as Vogue‘s Nicole Phelps described it “humble and haute”, the 90-look collection was made in collaboration with local craftspeople from the region. The models wore flat shoes with intricately embroidered dresses, skirts and suits, handmade leather corsets and kerchiefs in their hair, while a local orchestra and dance company performed around them.

Prada Spring/Summer 2021
For her final collection as the solo creative director of her fashion house, before Raf Simons joins her in September, Miuccia Prada staged a livestream showcasing a short film titled ‘The Show That Never Happened.’
Featuring five films by five global creatives, the release was interpreted in different ways for the audience who watched via screen.

Going back to the essence of the brand with a soothingly simple collection, the connecting thread for Prada spring/summer 21 is an emphasis on clean lines, fabricated in tones of black, white, grey and blush.

“Attention is drawn back to clothes – simple clothes, with a use and a value, a longevity and a place within people’s lives,” wrote the fashion house in the collection release. “As times become increasingly complex, clothes become straightforward, unostentatious, machines for living and tools for action and activity.”

Dior Men Spring 2021
Rather than stage a runway show for his Spring 2021 Dior Men release, Kim Jones released a livestream and a beautiful lookbook to showcase his collection, a collaboration between himself and 36-year-old Ghanaian artist Amoako Boafo. Boafo, whose stunning large-scale portraits of Black subjects are rendered in bold, partially finger painted strokes, has been experiencing a meteoric rise in the contemporary art world, and Jones described the collaboration as “a portrait of an artist who I greatly admire.”

The livestream allowed viewers to watch and hear Boafo in his studio in Ghana as he painted and described his practice, surrounded by his friends who were hanging out wearing pieces from the collection. Artful and impeccably styled, the spring 2021 release utilised eye-catching bespoke prints along with textured leather, knits and tailored separates.

Louis Vuitton Cruise 2021
Nicolas Ghesquière latest cruise collection was inspired by a stationary journey — an exploration of the self. Manifesting as a look back at Ghesquiere’s previous collections for the Louis Vuitton, the designer revisited some of his favourite shapes and pieces, reimagined for this new collection.

A playing card motif has also appeared, with hearts, diamonds, clubs and spades joining the iconic LV monogram on very covetable accessories, and enlarged as a print on mini and maxi dresses. This collection is appropriately titled Game On and was shot on location at Louis Vuitton’s Paris headquarters, placing the wearable looks in an everyday and familiar context.

Ermenegildo Zegna Summer 2021
On the 110th anniversary of Ermenegildo Zegna, the fashion house returned to the birthplace of the brand in Oasi Zegna, Italy, for its summer 2021 fashion show. Alessandro Sartori created a collection using fabrics that were 35 percent recycled, with an aim to build that to 50 percent in the near future.

Rendered in a predominantly earthy colour palette with injections of forest greens, mustard and dusty blues, oversized wool shirt/jacket hybrids, billowing shirts and softly tailored separates made for effortlessly-worn ensembles.

Valentino Fall 2020 Couture
Titled ‘The Performance: of Grace and Light, a dialogue between Pierpaolo Piccioli and Nick Knight’, Valentino’s creative director showcased a 16-look collection that he described as an “extreme response” to lockdown. Many watched via laptop, and Pierpaolo’s creations were extreme in their proportion, worn by models standing on ladders and swinging on trapezes displayed in a dreamlike setting.

Gucci Resort 2021
Gucci showed its resort 2021 collection via a 12-hour livestream, offering viewers a rare behind-the-scenes look into all that goes into a large scale photoshoot. Named ‘Epilogue’, the showcase was the final act of Michele’s three-part project, which he dubs his ‘fairy tale’, that began in February this year with a fashion show, followed by an advertising campaign in May. This time, the clothes were modelled by those who created them — Gucci’s design team.

The collection itself embodied the signature eclectic sensibility of Gucci’s creative director, channelling the bohemian aesthetic that has made the brand so successful during Michele’s tenure. Clashing prints, 60s and 70s-style shapes and statement accessories were all imbued with the unique personality of each member of the design team, finished with suitably tailored makeup looks designed by Gucci Beauty head artist Thomas De Kluyver.

Jacquemus Menswear and Ready-to-Wear Spring 2021
Shrugging off the mostly digital presence this season, Simon Porte Jacquemus somehow organised for 100 guests to be flown to the middle of a field of wheat in France for his spring 2021 menswear show. The result was a spectacle that went almost as viral as his lavender field runway last year. Guests sat socially-distanced by six feet of golden wheat stalks, while models walked a 600 ft long runway in both the menswear and ready-to-wear collections, which Porte Jacquemus combined for this presentation, crafted with the brand’s signature nonchalant sensibility.

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Prawn toast
Karaage chicken
Chicken and broccolini sticks
Nook's menu is inspired by the informal fare of Japanese izakaya and yakitori eateries

Nook is the exciting new Japanese-inspired eatery from the pair behind Culprit and Lowbrow

As hinted at in our winter issue, Culprit and Lowbrow owners Kyle Street and Jordan MacDonald have been doing anything but resting on their laurels, and their new opening is bound to be a huge hit.

Located in St Kevins Arcade, the duo’s latest venture goes by the name of Nook and takes inspiration from the fun, fresh and informal fare of Japanese izakaya and yakitori eateries.

It was a love for Japanese food and culture that led Street and MacDonald to open another restaurant offering the cuisine in the spot vacated by Acho’s earlier this year.

The new site is, of course, directly opposite Lowbrow’s St Kevins location, forming a cohesive environment between the two through the middle of the arcade.

The wagyu beef tartare

The menu is a straight-to-the-point affair on paper, comprising ‘sticks’ and ‘not sticks’. It might sound simple but, as per usual, the chefs and owners’ dishes have a hefty dose of skill and innovation behind them.

‘Sticks’ refers to the variety of tasty skewers on offer, from beef wagyu bavette to several cuts of chicken, salmon belly, black tiger prawn and vegetarian options in the form of broccolini, grilled fried tofu and shiitake.

All the aforementioned are cooked over a dedicated grill the duo imported from Japan, which lends each skewer a deliciously smokey and deep flavour. Hot tip for those in the know: order the off-menu quail skewer, it’s incredibly juicy and succulent. There is the option to order your morsel either grilled or fried, with the latter iteration arriving dusted lightly in tempura and panko crumb for a moreish coating.

Nook is located directly opposite Lowbrow in St Kevins Arcade

‘Not sticks’ comprises dishes that are more complex but equally easy to eat; perfect for pairing with a few skewers, or as a delicious collection on their own. Kingfish sashimi is beautifully fresh and clean, with a combination of tangy citrus dressing and creamy umeboshi-laced mayonnaise creating a harmonious star of a dish. The wagyu beef tartare is also excellent, served on a mustardy shiitake and dijon puree. It’s accompanied with nori chips, which are actually sheets of nori laminated onto rice paper and then deep fried for an ingenious take on a cracker that’s airy and light.

Cucumber salad is ultra-fresh with an almost drinkable sesame dressing, and a vegan eggplant dish comes grilled with miso sauce, fried shallots and garlic, and spring onion. There is, of course, the requisite karaage chicken, made from free range chicken thighs, and handmade pork and prawn dumplings with a ponzu dipping sauce.

Cucumber salad

Both owners have made sure the menu has a hefty selection of gluten-free options, and also of vegan options, something they’re aware Lowbrow doesn’t exactly cater to. This way, diners can have the best of both worlds in close proximity.

The drinks selection is appropriately matched, with unique cocktails, a selection of Japanese whiskys, beers and even a house-made yuzucello available. The melon fizz is particularly intriguing — an egg white gin cocktail topped up with Japanese melon soda — and those hankering for a wine can order from the Lowbrow menu.

We’re always on the lookout for a good late-night destination, and Nook’s licence runs much later than Lowbrow’s, with Lowbrow closing at around 10PM while the new opening will be welcoming customers until after midnight.

There’s a lot to love at Nook, and we’re delighted there’s another excellent bar and eatery adding its personality to the magic of St Kevins Arcade.

Opening Hours:
Wednesday to Sunday: Midday — Late
Monday and Tuesday: Closed

Nook
St Kevins Arcade
183 Karangahape Road

www.noook.co.nz

Gastronomy


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Liquorette’s takeaway cocktails take the hassle out of enjoying a delicious libation

There’s a reason we usually get bartenders to make any drink that involves more steps than just opening a couple of different bottles — they’re the experts. Now, thanks to cheeky cocktail counter Liquorette, leaving the house no longer has to be a prerequisite for enjoying a delicious cocktail, as it has just released its signature cocktails for takeaway.

The likes of a ‘Liq Pimm’s Cup’ (Beefeater gin, Pimm’s, limoncello and ginger beer) and the ‘Espresso Negroni’ (Mr. Black coffee liqueur Absolut, Cocchi di torino vermouth, orange bitters and a spray of Campari) are on offer to go, with the takeaway version providing the selected cocktail along with easy to follow instructions and fresh garnishes.

Liquorette’s bartenders are also happy to provide ice to local dwellers, with a cocktail delivery service soon to be available through the bar’s website.

Inspired by New York and LA’s ubiquitous bodegas, superettes and liquor stores, Liquorette has been offering patrons an irreverent corner to grab a drink since opening in Commercial Bay last month.

The takeaway cocktail service is another point of difference for the laid-back bar, with online ordering available and the option to personalise the packaging for a gift or occasion.

So if, like us, you have ever wished the good times could keep rolling no matter where you are, we suggest legging it down to Liquorette where its selection of takeaway cocktails will help make that dream a reality.

Gastronomy


Giveaway: Celebrate every moment with G.H. Mumm and win a milestone-worthy meal with a bottle of Grand Cordon Rosé

Looking for the perfect summery dessert centrepiece? Try a magnificent gelato cake from Island Gelato Company

Green Door Pizza, a deliciously authentic new pizzeria, opens in Commercial Bay
Soul Bar & Bistro's scampi cocktail

These are the dishes you need to try from Soul Bar & Bistro’s new menu

As much as we love the comfort of the tried-and-true, its always exciting when one of our favourite eateries changes up its menu.

Soul Bar & Bistro’s new menu additions offer plenty to brighten up dreary winter days, traversing a gamut of tastes from light and refreshing to comforting and hearty.

We’ve already identified our ideal line-up, which we selflessly share to inspire your next visit.

Crayfish buns
Creamy crayfish is slathered on top of pillowy, toasted potato buns, while a black garlic sauce adds complexity and depth. The perfect dish to share (not saying you shouldn’t have it to yourself, though), these buns are dusted in a fragrant Japanese seven-spice mixture called togarashi — also known as shichimi.

Tortellini
This classic Italian dish is soothing and savoury, comprising handmade ricotta-stuffed tortellini in a wholesome cheese and onion brodo, or broth. Make like the Italians and order it as your primi course, ahead of secondi.

Scampi cocktail
The simple presentation of this dish belies a complex weaving of delicious, fresh flavours. Scampi is slightly cured in coconut yoghurt, and arranged on the plate with a piping of ancho poblano purée — made from a type of dried Mexican chilli — in the centre. Edamame purée is followed by jalapeno & lime dressing for a plate that balances creamy, spicy, sweet and fragrant flavours in harmony.

Pedro beef cheeks
A stand-out on the new menu, this dish is sublime thanks to 13-hour slow cooked beef which melts in the mouth. Sitting atop a silky smooth parsnip and parmesan mash, it promises to make us all feel markedly less forlorn about winter.

Chocolate pudding
We always leave room for dessert, and the new entry to Soul’s dessert menu deserves our full attention. A decadent chocolate pudding combined with vanilla-infused chantilly cream and orange curd, we can think of no better way to finish a meal.

Gastronomy


Giveaway: Celebrate every moment with G.H. Mumm and win a milestone-worthy meal with a bottle of Grand Cordon Rosé

Looking for the perfect summery dessert centrepiece? Try a magnificent gelato cake from Island Gelato Company

Green Door Pizza, a deliciously authentic new pizzeria, opens in Commercial Bay

5 things you didn’t know about Rolex

We all know Rolex as the gold standard in high-end timepieces. Renowned for its iconic watches, they’re worn by anyone with a taste for luxury and an eye for style.

Although Rolex has built its reputation over years of offering unassailable quality and unprecedented opulence, there are a few things you might not know about the brand.

Here we divulge five fascinating, behind-the-scenes facts…

1. Rolex’s Oyster Case was the first ever waterproof case made for a wristwatch…
Developed in 1926, the luxury marque pioneered a patented system of screwing down the bezel, case back and winding crown against the middle case. Now, every Rolex in the Oyster collection is guaranteed to be waterproof down to at least 100 metres. 

2. Rolex has its own in-house foundry…
It is the only watch brand in the world to have all of its gold and platinum made on site. Having control over the production allows Rolex to ensure the highest quality, which is, after all, at the core of its philosophy.

Paul Newman and his iconic 968 Reference 6239 Daytona Rolex

3. In 2017 a Rolex once owned by Paul Newman became the most expensive wristwatch to ever sell at auction…
The 968 Reference 6239 Daytona Rolex (dubbed the ‘Paul Newman Daytona’) was considered one of the brand’s most iconic models and was sold for an eye-watering USD$17,752,500 at auction to an anonymous telephone bidder. At the time the most expensive wristwatch to ever sell at auction, it’s now the most expensive Rolex to have sold.

Film Director James Cameron during his Deep Sea Challenge exploration

4. Rolex has been to the deepest part of the ocean…
Film director James Cameron descended to 10,908 metres (the deepest point in the world’s oceans) as part of his Deep Sea Challenge exploration. Undertaking the journey in a specially-made vessel, Cameron equipped its robotic arm with an experimental Rolex — and the watch never missed a beat. 

5. It takes almost a year to make one Rolex…
Despite the fact that Rolex produces around 1,000,000 watches a year, it still refuses to speed up production in favour of maintaining quality, keeping much of the process carried out in-house.

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Rickie Dee of Superette

Talking shop: Superette co-founder Rickie Dee on the evolution of her business

Superette co-founder Rickie Dee is no stranger to a packed schedule and voracious multi-tasking. With the eighth iteration of the prolific boutique having recently opened in Commercial Bay (ninth, if you count online), Dee has been even more determined in making sure she and her team are constantly adapting to the recent challenges thrown at the retail sector.

Here, she gives us a glimpse into her busy day-to-day, how Superette is evolving and where she finds inspiration.

“When I first get into the office, I get myself set up for the day ahead – laptop, notebook and water at the ready. Then I’ll pull out any fabric samples if I’m working on our in-house brand, pending orders that I need to look through or design work that’s ready to be signed off. 

There is no such thing as a typical morning at Superette. It changes every day. Some days I might have an early meeting or I might stop by one of our stores to catch up with the team there. Other mornings I’ll get straight into my neverending emails. 

We’ve been moving into and merchandising our new Commercial Bay space, which is finally open, but it has certainly been a ride. We first signed on to the Commercial Bay project in November 2017 and there have been some hefty delays. We were actually due to open on the Saturday after we hit lockdown so it was all go with a full store and team at the ready. Of course it was far from ideal but in true Superette fashion we didn’t dwell on it. We worked our way through the challenges and here we are. It’s amazing to be in the hustle and bustle of the CBD. I think people are really excited to have an incredible development in the area. 

Navigating the unknowns of the last few months has been a huge challenge. Being given 48 hours to close all our stores without knowing exactly when they would open again was daunting to say the least. But it allowed us to take a really good look at our business as a whole and get much smarter around our processes. We looked for new opportunities and ways to bring Superette into our customers’ homes. Which, first and foremost, meant evaluating our online services and looking at how they could improve and grow. That was where our ‘Superette Takeaways’ concept was born and is something we will continue to build on now that we have moved our way down the alert levels and things are getting a little back to normal. 

We are now having to buy overseas brands remotely, which is a significant change for us. With no travel in the mix we are visiting showrooms and doing all of our buys via Zoom. Our brands have been amazing with super set-ups, large screens and models to try the items on so it almost feels like we are there with them. We are also getting a lot of samples delivered so that we can physically touch the product, as that’s a really important factor for us.

I like to make sure our brand mix is constantly evolving. At Superette and Superette International we have recently welcomed a few exciting new arrivals to our family such as Matin and ESSE Studios. They are certainly brands to keep an eye on, and we absolutely love their aesthetic and timeless shapes. 

The afternoon is my time and I often spend it dreaming up fresh and exciting campaigns with the team or sorting through fabrics, prints and designs for our in-house Superette brand. 

Lockdown allowed me to be creative. In a business that is always go-go-go, it was really nice to have a few weeks to work on projects that had been in the back of my mind for a while. 

I’m always inspired by a good magazine, and love looking over the editorials, the articles and even the fonts, colours and layouts used. Like everyone else, I find things I like by simply scrolling through Instagram. Of course, working with my incredible Superette team is another major source of daily inspiration for me and the store we have created in Commercial Bay is such an inspiring space. Having spent so much time there recently, I’ve grown such an appreciation for the way DesignOffice (the Melbourne firm who did the store’s interiors) employed such a clever mix of textures and colours. I’m obsessed with the neon yellow of the lights in there. 

My success comes down to a lot of hard work, my supportive family, my business partner James and all the amazing people that we have on board with us at Superette.  

If I could give my younger self one piece of advice, it would be about being prepared and willing to do a bit of everything, especially in the early days of the business, and to be ok with that.

If you keep changing, adapting and learning as a business, the future is bright. It’s so important to stay positive, even in the face of the kinds of challenges we’ve had to come through over the last few months. As soon as you lose hope it’s all over.”

Coveted


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Denizen Everyday Heroes 2021: Auckland’s favourite clothing alterations, as voted by you

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Bulgur wheat, quinoa, tofu and pickled daikon salad with miso dressing from Deep cafe
Clockwise from left: Duck croquettes; balsamic mushrooms on toast; cuban pork belly; bulgur wheat tofu salad
The signature cheeseburger

Deep is the new Rosedale eatery serving a unique twist on daytime cafe fare

If you’re a Rosedale local, or find yourself out that way and in need of sustenance, you’ll be pleased to know there’s a very appealing new opening in the area, in the form of daytime cafe Deep.

Run by Danny Lee, a talented barista with varied experience in the local hospitality scene, Deep aims to explore the breadth of what cafe and brunch fare can be, delving deeper (as the name would suggest) than just the usual stock-standard options.

French toast with truffle mascarpone, seasonal fruit and strawberry fluid gel

With a menu designed by head chef Ian Hwang, the seasonally-focused offering incorporates both heartier and lighter choices. In particular, we’re interested in the French toast, which harnesses a sweet and savoury contrast in the pairing of truffle mascarpone with the toast and a ‘strawberry fluid gel’, a kind of strawberry puree that is then converted to a jelly-like texture.

For burger fans, the Deep cheeseburger has been crowned the cafe’s signature dish, comprising two patties, melted American cheddar cheese and caramelised onion — topped off with Hwang’s own secret sauce.

The cheese toastie du jour is presented as a croque monsieur, that beloved ooze of béchamel, champagne ham and gruyere, while duck croquettes on baby cos and a tofu, quinoa, bulgur wheat and pickled daikon salad are both suitably enticing for lunchtime diners.

Deep signature coffee

As the cafe’s resident caffeine expert, Lee has added his own touch to the beverage menu, which utilises beans from Atomic Coffee Roasters. A luxe take on an iced latte, Lee’s signature coffee recipe serves up a heavenly combination of house-made espresso cream using Atomic’s Veloce blend, atop vanilla custard milk served over ice.

With its serene dark green walls and sophisticated branding, the tight-knit team behind Deep has made sure all the cafe’s elements are considered and cohesive.

It’s great to see a promising new opening set up off the beaten track, and this cafe’s offering has us more than willing to make the trip over the bridge.

Opening Hours:
Monday — Friday: 7:00am – 3:00pm
Saturday: 8:00am – 3:30pm
Sunday: Closed
Kitchen closes at 2pm

Deep
11/83 Apollo Drive, Rosedale,
Auckland 0632

Gastronomy


Giveaway: Celebrate every moment with G.H. Mumm and win a milestone-worthy meal with a bottle of Grand Cordon Rosé

Looking for the perfect summery dessert centrepiece? Try a magnificent gelato cake from Island Gelato Company

Green Door Pizza, a deliciously authentic new pizzeria, opens in Commercial Bay
Victoria Beckham Pre-Fall 20

These pieces are essential when building your perfect capsule wardrobe

Luxurious pragmatism is the mantra of capsule fashion. And in a world that feels increasingly complex, curating a wardrobe with elevated essentials is a small but satisfying act of simplification.  

From left: Anine Bing cardigan from Muse Boutique; Ribbed cashmere raglan cardigan from Vince

The Cardigan: The long held domain of grandmothers everywhere, the convenience of the humble cardi is breathing new life into our knitwear. Perfect for practical layering, this piece will take you from the couch to out with ease.   

From left: Wes shirt from Harris Tapper; Steele blouse from Superette

The Shirt: While the white shirt is a wardrobe given, the addition of adding one with a dramatic twist, whether oversized, wide-collared, balloon-sleeved or subtly-embellished, will bring new opportunities to days when minimal is just not enough. 

From left: Wool silk flare trousers from Gucci; Paltrow wool crepe trouser from Dadelszen

The Trouser: Avoid falling into the trap of the trend-driven trouser by opting for a style that puts the ‘perfect fit’ ahead of anything else. To find the style for you, consider a bespoke pant from the likes of Dadelszen, to show off all your best attributes. 

From left: Anine Bing Kaia blazer from Superette; Fae blazer from Camilla & Marc

The Blazer: Discard this piece’s corporate connotations, and embrace its powerful presence. The classic blazer is not only transformative but will prove one of your most savvy sartorial investments. 

From left: Pure cashmere sweater from Georgia Alice; Gaby zip sweater from Elle + Riley

The Cashmere Knit: Luxuriously warm and made to last, high-quality cashmere is a delight to wear and can be worn season after season. Opt for a classic casual style along with a thinner version that can be worn under blazers for a combination that’s smart and chic.

From left: Isabel Marant Tatiana trench coat from Workshop; Double-breasted trench coat from Louis Vuitton

The Trench: Sitting somewhere between a heavy coat and a light jacket, the trench is a staple for its practical design and sturdy construction. Opt for one with unique detailing that will set you apart and lend a sartorial edge to wet weather pursuits.

From left: Khaite ribbed knit midi-dress from Net-a-Porter; Mr Lincoln wrap dress from Karen Walker

The Dress: Sophisticated and form-flattering, a simple black dress is the hero of the capsule wardrobe. From casual looks to formal events, this piece is as versatile as it is statement-making.  


From left: Somewhere 01 jeans from Maggie Marilyn; Wellthread™ ribcage straight ankle jeans from Levi’s

The Jeans: Jeans have always been considered a wardrobe staple, but there are a few things to consider before adding a pair to your rotation. Alongside cut and quality, think about how the denim was produced and the values of your go-to brand. We love jeans, but when produced en masse, they can carry a hefty environmental impact. 

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