Our favourite fashion concept store leads the charge with their enticing new boutique

Leading fashion destination Superette is making it’s first move into Auckland’s CBD as an exciting addition to Commercial Bay’s considered retail offering.

Celebrating 18 years in business this year, it’s an admirable milestone for the beloved boutique which takes up residence in an expansive corner site.

In a bid to cater to discerning city-based shoppers, Superette co-founder Rickie Dee says the Commercial Bay location was expertly curated, as all the Superette stores are, to offer new and hard-to-find labels.

New designers joining the store’s fold include Australian labels Matin and Manning Cartell; minimalist footwear brand A.Emery; menswear from The North Face and more.

They’ll be joining Superette’s existing selection of beloved brands such as Bassike, Camilla & Marc, Anine Bing and P.E Nation.

Visitors to the downtown shopping precinct are also treated to a selection of the boutique’s concept store Superette International, only available in Newmarket before now.

Encompassing coveted designers and labels from further afield, the capsule stocks Alexander Wang, Rough Studios, Maison Kitsune and Silk Laundry, and is yet another reason to make the trip to Superette’s new Commercial Bay outpost – not that we needed one.


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