After a career as an international fashion model, Viktoria Rader settled in Munich to raise a family, but her love for fashion and innate style have remained a passion. Balancing family life with four young children, Viky Rader, has evolved her career to become a stylist, brand consultant and creator of her own namesake fashion label. A regular attendee on the global fashion circuit, Rader’s style has been well documented and analysed by the fashion cognoscenti largely because of her seamless aesthetic, which resists trend cycles in favour of a classically chic approach.
Building a wardrobe around longevity rather than novelty, compiling day-to-night looks that are effortless, paired with accessories that are considered, Rader shows restraint while still stepping out in looks that are both luxurious and head-turning.
With a travel schedule that sees her either holidaying with her family in exotic locales or attending high-profile galas and fashion shows, she has a wardrobe divided into two registers. In the city, she dresses with fashion precision: a navy blazer over a poplin shirt, wide trousers and loafers, with the finishing touch of a Hermès scarf knotted at the neck without ceremony. While a mountain escape sees her in shearling, après-ski knitwear, fur-trimmed parkas, and ski suits that look genuinely worn rather than styled for a shoot.
As an avid skier, she carries the easy authority of someone who knows the difference between looking the part and acting the part. Goldbergh, Toni Sailer, and Fusalp appear regularly, layered with vintage finds and the occasional Loro Piana cashmere.
But ultimately, what separates Rader is her editorial sensibility. After years spent on shoots, she has carried what she learned and created her own stylistic template that continues to evolve each season.
She has parlayed her style into a consultancy that works with fashion and lifestyle brands on creative direction and styling. Collaborating with brands such as FOPE, Brunello Cucinelli, and Molteni&C, each sitting comfortably within the world she has built rather than interrupting it.
