Meet Wigmore Deli, the new Kingsland spot raising the sandwich bar

There’s a particular kind of eatery that doesn’t announce itself so much as simply appear, fully formed and quietly confident, on a stretch of road you thought you already knew. Wigmore Deli is that place. A compact, sage-green shopfront with branded wrapping paper, a short menu, and the kind of self-assured energy that makes you wonder how the Kingsland strip ever functioned without it.

Two tattooed people stand arms crossed, smiling in front of a handwritten café menu on a teal wall.
Gin Wigmore (left) and Aiden Williams (right)
Open Wigmore Deli lunch box with ciabatta sandwich, ridged crisps, and dipping sauce on wooden bench.
Wigmore Deli’s signature lunch box: artisan ciabatta, crisps, and house sauce.

Behind the counter is a duo that makes more sense the longer you think about it. Gin Wigmore (yes, that Gin Wigmore) is the driving force, a passion project brought to life with the same bold instinct she’s applied to everything else in her career. Alongside her is Aiden Williams, the sandwich architect, who can be found behind the grill from open until sold out, working with the kind of focused intensity usually reserved for fine dining.

Teal-painted brick facade of Wigmore Deli at number 507 with black barrel awning, Auckland.
Wigmore Deli
Hand holding an open box with a sourdough sandwich filled with ham, cheese, and rocket, wrapped in Wigmore Deli branded paper.
“Prosciutt-Hoe” Sun-dried tomato & olive, prosciutto, melted provolone, rocket, olive oil, Parmesan, balsamic on focaccia

The menu is deliberately concise, and better for it. Every sandwich is made fresh in front of you on focaccia from Bea Bea’s Bakery, and you’ll choose between having yours served as-is or toasted until the edges turn golden and crisp. The Prosciutt-Hoe (the deli’s sense of humour is as sharp as its menu) is the one generating the most conversation. Prosciutto layered with a sundried tomato and olive relish, provolone, rocket, and a slick of balsamic glaze, finished with freshly grated parmesan and pressed until the cheese pulls. It’s the kind of sandwich that makes you eat slightly too fast and immediately consider ordering another.

Tattooed hand holding a sliced sandwich with pesto, roasted peppers, greens, and white cheese on sourdough.
“OH! HONEY!” with Burrata, pesto, roasted pepper, pistachio, hot honey and rocket on focaccia 

For something on the cooler end of the spectrum, the Oh! Honey! is its perfect counterpart. Roasted capsicum, burrata, hot honey, basil pesto, rocket, and crushed pistachios on soft focaccia. It sounds busy on paper but arrives with every element pulling in the same direction, the hot honey cutting through the richness of the burrata with a slow, sweet heat.

Wooden shelf stocked with Italian tomato sauces, olive oil, olives, gherkins and tuna tins at Wigmore Deli.
Wigmore Deli’s pantry shelf, stocked with cult Italian staples and house favourites.
Iced coffee drink with cream foam topping in clear cup on branded Wigmore Deli paper.
Wigmore Deli’s signature cold brew, crowned with house cream foam.

Wigmore also stocks a range of specialty pantry items you won’t find at the supermarket, many of which feature in the sandwiches themselves. On the drinks side, Allpress espresso runs through the machine, but the move here is the cold brew with vanilla sweet cream. Get in early: they’re open Tuesday to Sunday and close when they sell out, which may be sooner than you think.


Opening hours:

Tuesday to Friday, 10 am – sold out
Saturday & Sunday, 9 am – sold out

wigmoredeli.co.nz

Wigmore Deli

507 New North Road
Kingsland

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