There are bags that follow trends, and those that define them. The Gucci GG Marmont sits firmly in the latter category — a modern icon shaped by heritage and quality design. With its softly sculpted silhouette and archival Double G emblem, it’s a piece that has rightfully become a signature of the House, worn by those who understand that true style doesn’t ebb and flow, but endure. From its debut on the runway in 2016 to its current iteration today, the Marmont remains a masterclass in enduring elegance.
First introduced in 2016, the Marmont was never meant to be a fleeting moment. From the start, it carried the essence of Gucci’s DNA — the Double G logo, drawn from archival designs dating back to the 1970s, and a certain irreverent elegance that channels the glamour of the Château Marmont, for which the bag is partly named. But its real staying power lies in its considered construction.
“The bag’s softly structured silhouette is shaped through gentle quilting, with every line, seam, and stitch mapped and measured by hand.”
In Gucci’s Florence atelier, the making of a Marmont is a lesson in refinement and precision. Each bag is handcrafted by a small team of five artisans, who — across a seven-hour-long process — guide its form into shape with meticulous care. The process blends tradition with innovation, with each of the 152 precise steps an exercise in intentionality. The leather, now an even softer lambskin for 2025, has been chosen not just for its tactility, but for how it will wear over time. The bag’s softly structured silhouette is shaped through gentle quilting, with every line, seam, and stitch mapped and measured by hand.
Over the years, subtle evolutions have refined the Marmont’s language, balancing timelessness with the tempo of contemporary life. This year’s update introduces a more refined palette of seasonal tones, alongside fresh finishes in gold and light gold hardware. A discreet back pocket adds functionality to the medium and large versions, without disrupting the purity of the design. The faceted sliding chain strap remains one of its most compelling features — playful and versatile, able to swing from shoulder to crossbody with ease.
As is evident in this latest considered update, where quiet recalibrations, from a shift in proportion to the elevation of material to the soft layering of function, speak to the Marmont’s ongoing relevance. This is a bag built to endure. As it continues to evolve in line with the way we live
and dress, it also remains unmistakably Marmont: distinctive, adaptable, and anchored in a design language that resists the need for reinvention.
