Raise a glass to Maison Perrier-Jouët’s new elegant identity and design

Maison Perrier-Jouët’s classic, non-vintage collection — Perrier-Jouët Blanc de Blancs, Perrier-Jouët Grand Brut and Perrier-Jouët Blason Rosé— have long been seen as the flagbearers of the legacy of this iconic French brand, whose respected lineage began over 200 years ago. The distinctive bottles have become synonymous with the quality of the product that sparkles out of them. Now it has been revealed that their timeless trifecta has undergone some equally sparkling identity updates. 

Tapping into the world’s growing appreciation for the importance and utter beauty of Nature, the floral Anemone motif created by Art Nouveau master, Emile Gallé is naturally present on the new bottle and has been redesigned in a more generous and modern form to reflect the House’s vibrant, extravagant interpretation of nature. Each of the three classics boast a differing, carefully-curated colour palette, offering a more lavish and resplendent look, to capture the vibrant sense of the Maison’s connection with Art Nouveau.

Further, through a redesign of the bottle shape which is in the same vein as its inaugural 1955 Blason de France prestige cuvée—a bottle which ignored the trends of the day to find its own unique style— the House’s independent spirit is again on show. This latest innovation offers an echo of the traditional form, prior to the introduction of the modern silhouette in the mid-19th Century. With the elegance of its slender outline, no band to spoil the smooth flow of the neck, and a curvature which is redolent of softy-rounded shoulders, the new Perrier-Jouëtt bottles evoke a 1930’s type of grace and smooth fluidity. The whole redesign echoes the Maison’s unassailable heritage of femininity and extravagance.

To celebrate the aesthetic pleasure of this design update, we’ll be raising a glass of the effervescent drop at the Urban Polo this coming Saturday.  For a chance for one lucky Denizen to win a double Polo pass and, naturally, to join us on the VIP Champagne Lawn, click here to enter.

*This competition is now closed. Congratulations to Ella Darby*

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