Meet the new zero-percent beer that promises zero compromise on taste

Our collective embracing of drinks that offer lower alcohol or no alcohol is a movement that has been gaining momentum for a few years, propelled by a growing awareness of alcohol’s impacts on longterm health and on a surprising desire in younger generations to abstain from drinking altogether. Now, we have a whole month dedicated to the idea of sobriety, (or sober-curiosity, for those less inclined to give up completely) and a raft of zero-percent beverages to boot.

The latest drink of this ilk comes in the form of Peroni’s reimagined zero-percent offering. Having initially launched its first non-alcoholic beer (Libera) in 2019, the iconic brand has since been able to dedicate more time and technology to perfecting the brew, resulting in a new beer that that truly takes nothing away from the beloved flavour profile of the Peroni Nastro Azzurro we all know and love.

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Peroni Nastro Azzurro 0.0% (set to replace Libera) is almost unidentifiable from its namesake, thanks to the clever Italian brewers at Birra Peroni who have used the same signature base recipe and ingredients. The technological inroads that have been made over the last few years has allowed them to gently remove the beer’s alcoholic content* without making any compromises on taste. The result is exactly like the deliciously refreshing Peroni Nastro Azzurro (from its crisp, dry taste to its flowery, hoppy notes), just a touch more suitable for Dry July, or for any time that you feel like a drink but don’t feel like its effects.

So whether you are having some time off drinking or are interested in the option of a zero-percent alternative to your favourite beer, Peroni Nastro Azzurro 0.0% couldn’t have come along at a better time.

*Peroni Nastro Azzurro 0.0% contains no more than 0.04% all.vol. from the brewing process.


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