Fashion’s love affair with quiet neutrals is giving way to something considerably more expressive. From rich amethyst and electric violet to softer lilac, purple is emerging as one of the season’s most compelling colours. Long associated with royalty and extravagance, and immortalised by Prince, purple has always carried a certain confidence. This season, however, its appeal lies in its versatility. Wear it head to toe for maximum impact, pair it with olive green or chocolate brown for an unexpected contrast, or introduce it through accessories. From Alaïa’s sculptural Le Teckel bag to Prada’s sleek slingbacks, there’s no shortage of ways to embrace fashion’s most regal shade.
