With its 2025 holiday campaign, Tiffany & Co. reaffirms its place as the ultimate house of love and luxury — starring actor Anya Taylor-Joy in a cinematic celebration of connection, heritage, and timeless beauty.
Few boxes in the world hold as much meaning as Tiffany’s — the iconic Tiffany Blue symbolises not just luxury, but pure emotion. In its 2025 holiday campaign, Love Is a Gift, the storied jeweller turns that feeling into film, enlisting global ambassador Anya Taylor-Joy to lead a dazzling ode to love in all its forms.
Shot in Los Angeles by director Jonas Lindstroem, with stills by Carlijn Jacobs, the campaign unfurls like a cinematic love letter — equal parts glamour, sentiment and modern storytelling.
Taylor-Joy, radiant and effortlessly poised, embarks on a journey from New York to London, Tokyo and beyond, tracing the paths of Tiffany’s Blue Boxes as they pass from hand to hand, heart to heart.
Anchored by the campaign’s central motif — a flowing white satin ribbon — the narrative captures the many expressions of love: romantic, familial and self. Each moment finds its visual echo in the jewels Taylor-Joy wears, from the sculptural forms of Tiffany HardWear to the elegance of the Lock, T and Knot collections. There’s also a luminous preview of the Bird on a Rock collection — a signature design reinvented for a new generation of collectors.
Yet what makes the campaign so compelling is its intimacy. Amid the grandeur of the season, it reminds us that the most precious gifts are not material, but instead felt in the exchange itself — a sentiment sealed in Anya’s closing words: “And whether shared with another or with ourselves, love, in all its facets, is the most precious gift of all.”
Concluding on the snow-dusted streets of New York City, outside Tiffany’s iconic Landmark store, Love Is a Gift captures the rare balance of nostalgia and newness that defines the house today. It’s a campaign that doesn’t just celebrate jewellery — it celebrates the emotion that inspires it.
Tiffany & Co. once again proves that love, like craftsmanship, never goes out of style.
