While we all know that a good mascara can change a beauty look entirely — adding definition to the eyes and more than a touch of glamour depending on your choice of product and desired effect, there’s a lesser-used coloured mascara that adds volume, length and lift in a much more subtle way.

If you’re after a more naturally defined daily look, a brown mascara is sure to do the trick. While black mascara is a classic for defining your lashes, switching it out for a brown colour, we’ve discovered, offers a much softer, more subtle and natural look — and is perfect for those with lighter hair.

Though not every good mascara is available in a decent brown (some offer black-brown options that are more black than anything versus the chocolate shades we’re coveting), brands are catching on, and there are now plenty of options to choose from.

In our humble opinion, these are the best brown mascaras to shop now.