While we love RevitaLash Cosmetics for its unparalleled lash-enhancing serums, it is a company whose ethos and values are on par with its reputation as one of the best in the industry. And this October, in honour of Breast Cancer Awareness Month, the brand is inviting us to support its philanthropic vision of a world without this disease, all while helping us up the ante on our daily beauty routines.
It’s hardly surprising considering that the company — a true industry disruptor — is built on sincerity. Back in 2006, ophthalmologist Michael Brinkenhoff M.D. saw an opportunity to produce a lash serum for those who needed it the most. At the time, his late wife Gayle had been diagnosed with metastatic breast cancer at just 32, and began treatment.
Most of us have seen how harrowing chemotherapy and radiation can be. For many, hair loss throughout the treatment process brings with it unnecessary stress at such a vulnerable time. Watching his wife experience this firsthand, Dr Brinkenhoff began the formulation process of RevitaLash Cosmetics’ now iconic lash serum we all adore. And sixteen years on, supporting those living with breast cancer remains a significant driving factor at the heart of the company (reflected in the more than $4 million they have donated to breast cancer research and support), even as it continues to surprise us with new and innovative products.
And so, each October (Breast Cancer Awareness Month), RevitaLash Cosmetic’s recognisable blue boxes don a pink sleeve, which reflects the company’s commitment to the cause. Here in New Zealand, the brand supports Look Good Feel Better, a local initiative that runs programs and workshops to help those navigating the effects of cancer treatments. For every pink sleeve product sold throughout the month, a month’s supply of lash or brow product will be donated to those who need it the most.
Here in Auckland, we can also support the brand’s valiant efforts by booking a spot at the annual Eat Drink Pink affair at Harbourside, a delicious affair for a very good cause. The experience benefits Pinc & Steel, who, in turn, offer support to Auckland women with breast cancer through their incredible cancer treatment rehabilitation programmes. (Tickets and further details can be found here.)
On top of that, this year internationally, RevitaLash Cosmetic’s sales will be diverted to supporting the City of Hope’s Ethiopia Breast Cancer Initiative, with the vision of bringing breast cancer screening and treatment to women and their families in places that suffer some of the highest mortality rates from the disease in the world.
“It’s vital to us to help change the state of breast cancer in Ethiopia — with ripple effects felt around the world,” shares Dariel Sidney, Gayle Brinkenhoff’s eldest daughter (and the company’s VP of Philanthropy). “As a cause uniquely close to our hearts, the entire RevitaLash Cosmetics family is passionate about directly improving the lives of those dealing with a difficult diagnosis, and ultimately eradicating breast cancer.”
So as Breast Cancer Awareness Month arrives once more, we always strive to find ways to support the women and families affected by the trauma of the disease. Whether investing in a self-care routine that gives back to women in times of vulnerability or treating ourselves to a delicious day out, we find ourselves grateful that RevitaLash Cosmetics makes supporting such a deserving cause all the more beautiful.