After more than 20 years in Freemans Bay, ecostore has moved a few blocks to an ivy-clad building on Sale Street, a setting that could hardly be more fitting for a brand founded on the belief that everyday products should tread more lightly on the environment.
Located in Victoria Quarter, the new flagship brings ecostore’s entire offering together beneath one verdant roof, with dedicated free off-street parking directly outside adding welcome practicality for anyone arriving to refill bottles, collect bulk products or restock the household.
While ecostore’s familiar home and personal care products are now readily available online and in supermarkets throughout New Zealand and Australia, the Sale Street store is the only retail location in the country to carry the complete range. Laundry liquids, dishwashing products and household cleaners sit alongside haircare, body care, oral care and formulations created specifically for babies and children, giving customers a clear view of just how extensive the brand has become.
The full Ultra Sensitive collection is also available, encompassing fragrance-free home and body care products formulated for sensitive skin. Bringing the entire collection together in one place makes it easier to take a consistent approach across the bathroom, kitchen and laundry, whether shopping for an individual product or changing the household routine more broadly.
The refill station remains central to the store, allowing customers to bring in their existing ecostore bottles and replenish them directly. It is a simple proposition with lasting merit, keeping containers in use for longer while turning a more environmentally considered habit into an easy part of the weekly shop.
For households that prefer to buy in greater quantities, five-litre containers are available throughout the range. The generous format is particularly useful for high-use products such as laundry liquid, dishwashing liquid, hand wash and surface cleaner, while the parking immediately outside makes the larger containers considerably easier to take home.
Parents will find the complete baby and children’s collection, including bubble bath, body wash, moisturiser, nappy balm and soft toothbrushes. Formulated with nourishing, naturally derived ingredients selected for young, delicate skin, the range offers a thoughtful starting point for families reconsidering the products they use in their daily routines.
The store’s baby gift packs also make an intelligent alternative to the usual newborn presents, bringing together products that will be put to use from the first weeks at home. Practical, gentle and beautifully presented, they offer a useful introduction to the range for both parents and their smallest family member.
Beyond ecostore’s own shelves, the flagship carries a considered edit of products and accessories aligned with the same approach to daily living. Reusable coffee cups and water bottles join shaving kits, beeswax candles, essential oils, and other complementary accessories.
The result is something of a one-stop ecoshop, although one grounded in practicality rather than environmental theatre. Customers can compare the complete ecostore range, refill bottles already in circulation, purchase larger formats and discover complementary products in a single visit.
Founded in a Northland ecovillage in 1993, ecostore has spent more than three decades making environmentally conscious home and personal care products accessible to New Zealand households. Its new Sale Street flagship gives that philosophy a fitting physical address, pairing the full breadth of the brand with the convenience required to make better habits last.
ecostore Flagship Store
13 Sale Street, Auckland
Monday to Friday, 10am to 6pm
Saturday and Sunday, 10am to 5pm
