Image via Maybelline

6 easy ways to elevate your eye makeup when wearing a face mask

In the “before” (I’m referring to any time prior to March 2020), makeup trends would have usually been dictated by any of the following: fashion designers and runway shows, pop culture, YouTube, social media and beauty influencers.

Aside from perhaps runway shows, the aforementioned trendsetters are still thriving, however the last two years have also seen an overriding influence in the form of a new accessory most of us are now used to wearing regularly: face masks.

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Covering up the bottom half of our faces has meant many of our lipstick collections are receiving less use than they once did, and it’s our eyes that are garnering attention as the feature to enhance — whether you want to make a statement with graphic liner, a swipe of colour, or simply softly accentuate those prized peepers.

Photo: @Katiejanehughes

Liquid Liner
From a classic and flattering cat-eye flick to more bold and experimental looks, a black liquid eyeliner is one hard-working piece of kit. The Calligraphy Eyeliner from Sothys has a matte, long-wearing finish, and the felt tip end is perfect for high precision looks.

Pencil Liner
If you’re after a more naturally defined look, a pencil or kohl liner will do the trick. While black is a classic, brown or even shades like eggplant and navy can offer a softer look. Sketch onto your upper lash line, or line your waterline for a more intense effect. New Zealand brand Kester Black has made a name for itself with its high performing eyeliners that are also vegan, cruelty-free and are made with natural ingredients. The Blackout Pencil is extremely popular and highly rated for its ability to glide on and stay put all day.

Fluffy Lashes
Sometimes, inky black, fluffy lashes are enough of a statement, and easy to swipe on when you want to feel put together. Clean makeup brand Ilia’s Limitless Lash Mascara is a favourite for its conditioning formula and dual-sided brush, allowing the user to wield the shorter side to curl and volumise and the longer side to build length and separate lashes.

Fluffy Brows
We can’t forget about our face framers, and the quest for fluffy, full-looking brows. With the focus on the upper part of our face, groomed brows are even more desirable, and Benefit is well-known for its excellent brow products. Try the 24-Hr Brow Setter Invisible Brow Gel for a long-lasting, natural look, or the Gimme Brow if you like a tint.

Hailey Beiber; Kate Bosworth.

Pastel Lids
A light wash of colour involves fool-proof application for even the novices among us. Pastels are back; try lilac, pale blue, green or even pink. Dior Beauty offers a variety of single shadow shades within its Diorshow Mono collection, perfect for changing your look to suit your mood.

Coloured Mascara
Relive the 90s with a coloured mascara moment. Sisley’s So Curl mascara in 3 Deep Blue delivers a dose of punchy pigment plus volume, length and curling — pair with a matching liquid liner if you’re feeling extra adventurous.


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