Dime Catering

Serving up wickedly good spreads, this catering company is one to watch

Elie Assaf is a chef of many hats. Along with being the head chef at Williams Eatery as well as one of the brains behind the cult burger pop-ups, Five Boroughs, he has also recently launched his own private catering business, Dime Catering. Promising a seriously good spread, Assaf creates delicious menus for private parties or events, and his wholesome, flavourful food is set to be a universal hit. 

“Dime started as a way for me to cook with no restrictions and share with people the quality food that I love,” Assaf tells me. He adds, “and in the current climate while the world is changing and the hospitality industry with it, I wanted to do something to adapt.”

Feel like you're missing out? Be the first to know about what's new & noteworthy.
Sign up to our free EDM subscription today.
Please enable JavaScript in your browser to complete this form.

With Dime, Assaf works alongside his clients to design bespoke menus to suit their occasion, whether that be a romantic degustation dinner for two, a long lunch for 10 on Waiheke or even an extensive spread for a wedding celebration. His food not only packs a tasty punch but is designed to bring people together, and his innovative but eminently practical approach is one of the reasons he has found such success as a chef.

“The response so far has been incredible,” Assaf says, “Dime is at that exciting stage where we don’t quite know how it is going to grow, but it’s been a great space for me to create good food, host some incredible people and be a part of some special moments. I’m looking forward to the events and private bookings we have coming up this year.” Certainly one to watch.


Embrace the season with our edit of all of the compellingly great reasons to head out this winter
Pie Rolla’s is the epic new pie purveyor on K’ Road drawing a crowd
Soul’s new cocktails are just the tonic for the inclement weather ahead — these are our go-to orders