It feels almost disrespectful (and inaccurate) to call Yu Mei’s new retail space merely a ‘shop’. Located in Newmarket, the luxury leather accessory brand opened its inviting, Knight Associates-designed brick-and-mortar lounge to pave the way for a new kind of shopping experience — one that also acts as a place to host Yu Mei’s community, and to channel the brand’s sensibility, holistically.
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This is beautifully achieved through furniture, objects and even appliances that are in keeping with its wider principles of refinement, comfort and ease, and enduring emphasis on considered materials. New-season bags are displayed at the entrance portion of the space, while through glass doors is a gallery space housing a display of contemporary artworks and shoppable past-season styles.
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![](https://www.thedenizen.co.nz/wp-content/uploads/2021/07/yu-mei-newmarket-store3-750x500.jpg)
The residential-like feeling is solidified by timeless pieces like a Mario Bellini Camaleonda sofa and Frank O. Gehry Wiggle Side Chairs, both from Matisse, Nonn’s Journal coffee table by Cameron Foggo, from Simon James, and large, natural-fibre Nodi rugs adorning the floors.
A lounge area at the rear of the sizeable space is well-appointed too, housing a kitchen with brand new Fisher & Paykel appliances — all-in-all, creating a destination to return to for far more than just the beautiful accessories sold within.