More than five decades after its debut, Mario Bellini’s Camaleonda remains one of the most recognisable sofas in design history. Now, B&B Italia is introducing an exclusive new edition of the cult classic.
Its generously rounded cushions, distinctive button-tufting and almost architectural proportions have made the Camaleonda a fixture in some of the world’s most compelling interiors. Equally at home in a dramatic, dark-walled library or a light-filled coastal residence, Mario Bellini’s celebrated sofa has an extraordinary ability to command a room without overwhelming it.
First designed in 1970, the Camaleonda was revolutionary for its modular construction. Rather than prescribing a fixed arrangement, Bellini conceived a system of generously upholstered square modules, connected by a clever arrangement of cables, hooks and rings. Seats, backrests and armrests could be rearranged almost endlessly, allowing the sofa to evolve alongside the spaces it occupied. Its distinctive, sculptural silhouette became synonymous with the expressive spirit of 1970s Italian design.
When B&B Italia reintroduced the Camaleonda in 2020, the original proportions and ingenious modular system were preserved, while its internal construction was updated with more sustainable materials. The result was a design that looked every bit as compelling half a century later.
For 2026, the Italian furniture house has unveiled the Camaleonda Exclusive Edition, introducing a sumptuous new Bellini upholstery with a plush, textured surface and subtle iridescent sheen. Available in seven shades, from Chalk White and Cream White to Forest Green, Bordeaux, Rust, Burnt and Dark Brown, the collection is offered in two configurations, including a three-seater with a movable ottoman.




Available in New Zealand through Matisse, the exclusive edition is being offered at special launch pricing until 31 October 2026. For a sofa that has already spent more than 50 years shaping the way we think about living rooms, its appeal shows little sign of diminishing.















