Pip Edwards, the co-founder of activewear empire P.E Nation, on her style icons and what’s in her fridge

Designer Pip Edwards is the epitome of antipodean cool, bringing her distinct vision to ‘It’ activewear label P.E Nation, available at Superette. Having honed her design skills at Ksubi, Sass & Bide and General Pants, Edwards has surfed more trends than most Bondi denizens. Here the ever upbeat Edwards shares her insights and secret loves, from infrared saunas to Riverdale.

My personal style can be defined as: Street, casual, sporty and tomboy.

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The last thing I bought and loved was: An Anine Bing checkerboard coat. It’s just arrived and I can’t wait to rock it all through winter.

An unforgettable place I visited was: Mykonos. I love Mykonos! For the people, the food, the beaches, the hotels, the nightlife … it’s got it all.

Next place I’d like to go to: Longitude at Ayers Rock (6 star glamping), in Australia. I’m now finding local and national places to visit – exploring my own backyard.

Longitude at Ayers Rock

My favourite app is: actually Pinterest. I use it for research nearly every day. I work on it to create all my private mood boards for colour palettes, silhouettes, patterns, style, themes, retail inspo and interior inspo.

An indulgence I would never give up is: Cookies and Cream Connoisseur Ice-cream

If I had to limit my shopping to one neighbourhood in one city it would be: It would be an equal tie between Sydney’s Bondi Beach and Paddington.

My style icon is: The Attico Girls (Gilda Ambrosio and Giorgia Tordini) and Clara Berry.

Giorgia Tordini and Gilda Ambrosio

The best book I’ve read in the last year is: 101 Essays That Will Change The Way You Think by Brianna Weist.. I have sooooo many books on my coffee table to tackle, but I just keep re-reading this book.

I can’t miss an episode of: Riverdale.

The cast of Riverdale

In my fridge you’ll always find: Tahini, hommus, tabouleh, lemons, blueberries, raspberries, fresh dates, cashews, boiled eggs, sriracha mayo, baby carrots and bone broth. My daily staples.

My favourite room in my house is: my lounge room….. I love my couches.

I recently discovered: Skipping.

A gadget I can’t do without is: my Toastie Maker

The one artist whose work I would collect is (if price is not an issue): James Ettelson.

James Ettelson

The last meal out I had that truly impressed me was: Seans Panaroma and Icebergs in Bondi Beach, always.

The podcasts I listen to are: Goop

The best gift I ever received was: Hmmm I don’t get too many gifts, lol.

The beauty product I can’t live without is: Estee Lauder PowerFoil Mask.

My favourite pampering treatment is: It’s a close call between acupuncture, hydration facials and infrared saunas.

The last music I downloaded was: The new Tame Impala but I live off my own Spotify playlist “Pip Stuff.”


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