When brothers Sam and Noah Hickey launched their fashion brand Asuwere in 2018, they filled a nationwide gap for simple, versatile and high-quality men’s clothing that boasts both ease of wear and everyday polish. Specialising in well-cut yet relaxed separates like linen shirts, organic cotton chinos, t-shirts and sweaters, where Asuwere also sets itself apart is that its core offering is a subscription service.
Recognising that many men don’t really love the activity of shopping, finding it “time-consuming at best and overwhelming at worst”, Asuwere’s membership allows for monthly drops of new product to be delivered to the door of the wearer, taking things like seasonality into consideration.
Each drop builds on the last, so by the end of the 12 months, a full wardrobe of cohesive staples has come to fashionable fruition.
For he who is hard to buy for, we would warrant that an Asuwere subscription is the perfect Christmas gift. Thoughtful, a little unexpected and ultimately something that will get everyday use, what could be better? The team makes it super easy to transfer or swap an item if that month’s one isn’t quite right, and free cancellation is available any time — so there’s really no downside. There’s even a specific Summer Gift Pack, designed to give a taste of the full service over the course of three months.
Those unsure about sizing can pay a visit to Asuwere’s flagship store in Commercial Bay, where every item is available to try. Can’t make it in person? Book a virtual fitting with one of the team, where all your questions can be answered.
So go on, give the gift of great style to a man in your life.
To celebrate Asuwere’s fantastic offering, we have a $1000 wardrobe of instant classics, plus a 6-month subscription, to give away to one lucky Denizen — worth a total of $2000. The $1000 bundle includes a Linen Blazer, Linen Pants, Pima Tee and Leather Low Sneakers.
This competition is now closed.