Marking 130 years of brilliance, Swarovski celebrated its milestone anniversary with a glittering launch of Masters of Light: Hollywood, an exhibition honouring the brand’s cinematic sparkle and enduring legacy. Hosted in Vienna, the event drew a constellation of stars including Cher, Kylie Jenner, Viola Davis, Baz Luhrmann and Venus Williams, who joined CEO Alexis Nasard and Global Creative Director Giovanna Engelbert in toasting to Swarovski’s luminous journey.
At the heart of the celebration lies the Vienna Collection, a dazzling ode to heritage and transformation. Rooted in the city that first ignited the brand’s creative spirit, the collection captures the tension between classic glamour and modern expression. Swan motifs are reborn through sculptural chokers, fluid ear cuffs and pendants that seem to move mid-flight, a nod to Swarovski’s emblem of grace and metamorphosis.
With a palette of clear and smoky crystals offset by dark metallic finishes, the pieces evoke a sense of refined rebellion. Each facet catches the light as a reflection of individuality, jewellery designed not to whisper, but to declare.
More than a tribute, this moment is a statement: that Swarovski’s heritage is a living dialogue between past and present, artistry and ambition. In true Swarovski style, it’s not just adornment, it’s attitude. A luminous reminder of how far the House has come, and how brilliantly it continues to evolve.
