Campaign imagery — Holly Burgess
Showroom imagery — Hope Patterson
Fresh from announcing its continued international expansion, REBE has opened the doors to its first permanent showroom in Ponsonby, establishing a dedicated home for the New Zealand womenswear label as it enters an exciting new phase of growth.
Located at 12 Fitzroy Street, the new space serves as both a showroom and a studio, offering customers a more intimate connection to the brand while functioning as the creative and operational heart of the business. Designed to feel more personal than traditional retail, visitors are invited to explore the latest collections, meet the team and gain a glimpse into what is happening behind the scenes.
The opening coincides with the arrival of REBE’s new Pre-Fall ’26 collection, which reflects a continued evolution of the brand’s design language through stronger silhouettes, elevated fabrications and a growing confidence in its distinctive point of view. Structured outerwear, sculptural tops and elevated separates sit at the core of the collection, continuing the label’s focus on timeless pieces designed to endure beyond a single season.
The showroom also marks a new chapter for the business, with Harry Healy stepping into a formal leadership role overseeing strategy, operations and growth, while founder Rebe Healy continues to lead the brand’s creative direction. Alongside the opening, REBE has announced a partnership with Australian sales agency Catinella and confirmed plans to show in Paris from Resort 2027, signalling a significant step forward for the New Zealand label as it continues to expand its international footprint.
Opening hours: Wednesday – Saturday, 10am–5pm
