The world’s most spectacular diamonds have found a new address — and it’s right in the heart of Auckland. Graff, the storied British House renowned for acquiring, cutting, and crafting some of history’s most important stones, has officially opened the doors to its first New Zealand boutique — located at 45 Queen Street in the heart of the city’s luxury shopping district.

Inside, both the jewels and the space itself is like nothing New Zealand has seen before. Preserving the striking heritage building’s bones, the space has been entirely custom designed by Graff’s in-house design team, from the jewel-like display cases with faceted edges that echo the brilliance of the treasures within, to the serpentine counter that invites exploration, and the soft shimmer of celadon ceilings above.

Here, jewellery is treated as both art and legacy, exemplifying Graff’s position as a world leader in diamonds and gemstones of rarity, magnitude and distinction — an enduring family legacy which began when Laurence Graff founded the business in 1960.

A private VIP salon, discreetly tucked behind sliding doors and swathed in deep green and gold, houses Graff’s most extraordinary creations. Among them are one-of-a-kind high jewels that reflect the House’s rare ability to bring out the soul of each stone, a skill honed over decades and still overseen by members of the Graff family today.

Whether you’re seeking a piece to mark life’s grand milestones or simply looking to lose yourself in the world of wonder that is Graff, the Maison’s Queen Street boutique is an opulent portal into a world of brilliance and beauty.

graff.com