Why La Mer’s cult favourite The Concentrate serum still reigns supreme

When it comes to the world of skincare fresh moisturisers, serums, creams and elixirs come and go like the passing of the wind and, while each have their moment in the limelight, there are few that really make a lasting impression. There is, however, one exception to this rule, and it comes in a glistening green bottle. The definition of a cult beauty product, La Mer’s The Concentrate is the luxurious serum that has remained a beauty bag essential for the masses ever since it first landed on the scene — and it’s not hard to see why.

Designed to complement the skin’s natural healing process and soothe visible irritation, The Concentrate is infused with natural ingredients alongside a hefty, highly concentrated dose of La Mer’s famous Miracle Broth. Touted far and wide as the holy grail of skincare ingredients, the kelp-infused Miracle Broth boasts profound skin transforming potential, using the power of sea greens to nourish and regenerate the skin like nothing else.

Far more than your average bathroom cabinet resident, the multifaceted serum serves as an eye cream, a body moisturiser and everything in between. It cheats a fresh face when you didn’t get enough shut-eye the night before, and it works wonderfully as a pore-smoothing primer. Those in the know swear by it as a skin tightening eye-cream, while others — as is the case with La Mer’s founder, Dr. Max Huber — use it as an ultra effective treatment for scars.

With its deluge of beauty benefits, it’s no surprise that The Concentrate serum has had the entire industry (journalists, beauty editors, models, makeup artists, celebrities, and buyers) under its spell since it very first landed on our beauty counters. Shay Mitchell, actress and entrepreneur (with over 21 million Instagram followers) has long been a fan of the product, turning to it time and time again for its calming, restorative properties. While Yvonne Ching -— Chinese social media influencer with over 4 million followers on Weibo — is often heard enthusing about its pampering qualities to her fashion- and beauty-focused fans, divulging that this serum is her secret to achieving glowing, youthful skin.

A beauty product with an avid following that speaks for itself, it’s clear that this miracle elixir truly stands the test of time, still remaining first choice for many a beauty aficionado. And so, as autumn’s latest skincare proposals begin to hit the stores, you’ll find us turning to our tried and trusted The Concentrate serum, because — even after all these years — there still remains to be nothing else quite like it.

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