The beauty industry is a competitive one, overflowing with brands and products that claim to be the last lotion or potion you’ll ever need to buy. In such a saturated market, consumers are more clued up, and more results-driven than ever before. Products need to deliver, and one that certainly makes good on its pledges is Emma Lewisham’s Supernatural Collagen Peptide 72-Hour Crème.
With a formula that took two years to perfect, the 72-Hour crème boasts 30 high-performing and innovative ingredients, including collagen peptides and plant stem cell technology, that have been carefully chosen to repair, regenerate, and protect skin cells for plumping and anti-ageing effects. The powerhouse actives include Pentavitin, proven to provide long-lasting hydration, and Bulgarian Lavender flower, which promotes the release of Beta-endorphin, a neuropeptide that can aid in muscle relaxation, and the softening of fine lines and wrinkles.
A recent round of independent in vivo testing this year found the 72-Hour crème boosts type 1 collagen by more than 20 percent within 24 hours — and outperforms some very well-known, luxury face creams by more than three times in this aspect. Add to this the fact that all Emma Lewisham’s formulations are clean, natural and cruelty-free, and it’s no wonder the brand has won fans in high profile women like Georgia Fowler, Phoebe Tonkin and Irina Shayk, all of whom use the 72-Hour crème.
So, if you’re looking for a product that does all the work to combat dry, dull skin while you slumber, you can’t look past this one. It’s certainly bringing new meaning to the phrase ‘beauty sleep’.