Giving us another reason to smile, Ecostore’s whitening toothpaste is a game-changer

While a rising number of us are on the lookout for natural alternatives within our personal care routines, we also want our chosen products to boast just as much efficacy as their conventional counterparts. With the launch of its brand new ‘Whitening with Fluoride’ toothpaste, Ecostore has succeeded in bridging this gap.

Its first toothpaste to contain fluoride, the product meets the growing demand for a naturally derived whitening toothpaste that also contains active ingredients like fluoride and baking soda — which are proven to be effective in preventing tooth decay and cavities. In keeping with its other oral care products, this toothpaste is also free from parabens, SLS, triclosan, preservatives, artificial colours and flavours, aspartame and sodium saccharin.

It’s not just what’s inside the tube that has been created for good — both Ecostore’s toothbrushes and toothpaste tubes are recyclable through the company’s oral care recycling programme, whereby Ecostore collects the aforementioned from consumers via post and collection bins at key retailers.

All things considered, there’s no need to grin and bear it when it comes to taking care of your teeth in the best way possible, thanks to this innovative new product from one of New Zealand’s most loved home and body care brands.


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