This prettily packaged toilet paper is a small but mighty step forward for sustainability

As the need for sustainability gains momentum, so too, does our desire to do something to make a positive impact on the problem at large. On our hunt for new and innovative ways to make a difference, we’ve stumbled across a number of unlikely, small issues at hand that we would have never given too much attention to prior. Take toilet paper, for example. The traditional loo roll is incredibly wasteful. Not only does it contribute to the overflowing sewer and landfill problems — 270,000 tree matter is flushed or dumped in landfills every day, roughly 10 per cent of which is toilet paper — but the manufacturing of toilet roll plays a negative role too, a process which uses an unnecessary amount of water and electricity. Luckily, there are plenty of institutes that are doing everything in their power to change the situation on toilet roll waste — the latest, and perhaps most aesthetically pleasing for the bathroom, is Ecoroll.

Ecoroll is ensuring we leave a lighter footprint thanks to the use of 100% Forest Stewardship Council® certified bamboo, an incredible renewable resource that’s seriously changing the game as far as sustainability is concerned. Depending on the species, bamboo can be harvested in one to five years, unlike the 30-40 years it takes for hardwood trees, and every single part of the plant can be utilised to make a wide variety of products, — which means minimal waste is created.

Unexpectedly soft and individually wrapped in aesthetically pleasing paper designs, (thus avoiding plastic altogether) Ecoroll is making a fine addition as far as aesthetics, ethics and functionality are concerned — and if that’s not enough to encourage you to make the switch, then we don’t know what is.


Embrace the sleek sophistication of Photo Finish Hair — the tress trend of the moment
Three simple ways to achieve a sharp jawline and a snatched profile
Keep your skin glowing this summer with the 8 beauty products you need to combat and treat sun damage