Gucci floral wool and cotton knit NZ, Gucci viscose linen pleated skirt, Gucci Diana mini tote in light rose.
Gucci nautical print cotton linen dress, Gucci women's matelassé sling backs, Gucci Diana medium tote in cuir.
Gucci Diana medium tote in pourde light blue.
Gucci Diana small tote in white.
Gucci Diana mini tote in black.

Princess Diana’s favourite handbag is back and better than ever — here’s how to get your hands on this iconic accessory

Gucci handbags have been held close by recent history heroines, including Diana, Princess of Wales — who was often seen clutching her tote’s bamboo handles in the ‘90s.

Speaking to the narrative of reinvention that runs through House’s designs, Creative Director Alessandro Michelle has recreated the Diana bag in three new sizes and seven leather colourways.

Classic and creative at once, the inspired update includes the House’s Double G hardware, and removable neon belts — as a nod to the handle’s original storage bands. Letters and star symbols can also be embossed on the inside of the straps to carry a custom charm.

Carrying all of the charisma of its namesake, the Diana bag is sure to become an enduring style icon. It’s available online and in-store now.


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