Introducing Faradays, the groundbreaking new luxury concept store bringing brands never seen before on our shores

Since their inception, concept stores have indelibly moulded cities. Milan’s Corso Como, Paris’ Colette and, globally, Dover Street Market have all been emblematic of the cultural zeitgeist of the metropolis. Presenting artistic and well-considered curations of captivating luxury brands, these stores deliver an experience far beyond the usual retail offering. Longtime admirers of these luxury concept models and local fashion tastemakers, Edward and Constance von Dadelszen, are set to introduce a new era of luxury to New Zealand, with the highly anticipated opening of their retail emporium Faradays

Located at 8 Faraday Street in Parnell, the 550 square metre flagship is set to provide a luxurious escape for the senses, the calibre of which has never been seen before on our shores. Introducing a multi-faceted fashion and lifestyle experience, the offering encompasses some of the world’s most sought-after brands, including Givenchy, Loewe, Alexandre Vauthier and Giuseppe Zanotti, along with the von Dadelszen’s own, lauded eponymous label. Faradays is also the first in the Southern Hemisphere to offer the legendary house of Alaïa. 

Of course, fashionable concept stores are not just about the clothes. Expect a curation of stylish homeware brands, including linen from Saved NY. For intimates, there is a sophisticated range of lingerie and sleepwear from La Perla and Bordelle. As well as premium beauty brands to explore, there will be evocative parfum to spritz from Hermetica, Roja and Xerjoff.

Sydney based artist and collector Dina Broadhurst.

Designed by Cheshire Architects, the emporium will deliver the ultimate in elegant, full-service retail experiences, with in-house florist Grace + Flora, artworks available for purchase from Gow Langsford Gallery, a selection of Dina Broadhurst’s most iconic limited edition prints and — another Southern Hemisphere first — a dedicated Veuve Clicquot La Grande Dame bar, with Dom Pérignon and Krug Champagne also pouring.

“We wanted to create an iconic retail experience that becomes a beacon of luxury in the Antipodes,” says Edward von Dadelszen, Co-founder and CEO. Thanks to the exquisite taste of those at the helm, Faradays is an incredibly exciting retail proposition indeed. 

Faradays unveils its e-commerce platform today, giving locals the opportunity to experience what the future will hold and to purchase items before the highly anticipated emporium opens its doors in November. Here we introduce some of the iconic luxury brands that will call Faradays home.

Tunisian couturier Azzedine Alaïa was known for his celebration and understanding of the female form, a thread that remains woven strongly within the brand today, now with Creative Director Pieter Mulier at the helm. In an exciting Antipodean exclusive, Faradays welcomes ready-to-wear pieces from Alaïa’s ‘Editions’ collection — inspired by Maison Alaïa’s cult-status pieces, spanning decades of collections. The full ready-to-wear collection will also be available in-store in November.

Giuseppe Zanotti
This world-famous Italian footwear brand has long been a favourite of fashion and the entertainment industry’s elite. Melding luxurious craftsmanship with a streetwear sensibility, Giuseppe Zanotti’s heels, boots and sneakers are the perfect finishing touch to any ensemble, and at Faradays there are both pared-back, refined styles and showstopping stompers to be found.

Alexandre Vauthier
For those who don’t shy away from glamour, Alexandre Vauthier’s extraordinary pieces are the masterful work of a designer who first trained as a couturier. At Faradays, embellished Vauthier accessories catch the light, while a thoughtful edit of ready-to-wear pieces is classic with a high-fashion twist and a selection of the brand’s incredible footwear is also available.

The heritage French fashion house has long held sensuous elegance and meticulous craftsmanship as core tenets. Creative Director Matthew M Williams is adept at creating left-of-centre, yet instantly cult favourite, accessories — case in point is the sharply angular Cut Out bag, available at Faradays from the time of the online launch, along with accessories and a selection of iconic clothing items like sweatshirts and tees. When the physical Parnell store opens in November, a full ready-to-wear collection of men’s and womenswear pieces will join, making for a comprehensive offering indeed.

With Jonathan Anderson at the helm, Spanish luxury fashion house Loewe is one of the most distinctive contemporary brands in the world today, known for iconic leather goods and groundbreaking ready-to-wear collections. Initially stocking its candles and fragrance collections, new season pieces of ready-to-wear are scheduled to arrive in the boutique from November this year.

Luxury lingerie brands will also be on hand to ensure what lies underneath is just as decadent as what the world sees. These include Italian brand La Perla, famed for its exquisite craftsmanship and detailing, and luxe-bondage-inspired pieces by British label Bordelle. Highlights within the homeware selection are Ginori 1735, of which Faradays is the exclusive New Zealand retailer, with the limited edition LCDC collection of home scents and candles; hand-blown Murano glass from Stories of Italy; and New York-designed, Mongolian-made artisanal blankets from Saved NY.

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