Meet Liberowe, the utterly chic, London-based brand that recently landed at Muse

There is something so chic about strong, feminine tailoring. A jacket or coat that hangs off the shoulders, hugs in all the right places and is fashioned from a luxurious, versatile fabric (made to last well beyond one season alone) will deliver timeless appeal to any wardrobe. A piece like that can be paired with casual, everyday looks as perfectly as it can with more formal occasionwear, which makes it one of the most valuable things to have in your sartorial arsenal. So, it was with great excitement that we learned of the arrival of Liberowe, a new, up-and-coming brand that offers exquisite pieces with a focus on tailoring, into Muse. 

Liberowe is based in London (where it is designed and made) and was started by Talia Loubaton, who was born and raised in Paris, studied fashion at Central Saint Martins (a hallowed institution) and worked for a stint at Alexander McQueen, before deciding to start her own brand early last year. 

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Inspired by a trip she took to India, Loubaton dreamt up a brand that offered a unique fusion of Indian menswear with the enigmatic allure of 70s Parisian style. In every, carefully-tailored piece Loubaton explores captivating contrasts between Eastern mystique and Western charm, masculinity and femininity, strength and delicacy. From boxy, elegant cuts to sumptuous but always understated fabrics, Liberowe’s collections redefine classic elegance and play very much into the ‘quiet luxury’ trend that is giving all of our wardrobes a timeless overhaul. As Loubaton articulates, “our customers are women who value quality and timelessness, who know how to build a wardrobe and how to style their staples from season to season.” 

Liberowe Cora Jacket from Muse
Liberowe Signature Shirt from Muse
Liberowe Imperial Coat from Muse
Liberowe Julia Jacket from Muse
Liberowe Mini Skirt from Muse
Liberowe Raja Jacket from Muse

At the heart of Librowe lies a commitment to transcending conventional womenswear. Not only was Loubaton inspired by Indian Maharajahs of bygone eras and the splendour of their opulent embroideries, she was also drawn to the women of past decades who fearlessly embraced the comfort of more androgynous styles. As such, Liberowe’s pieces exude a boldness, a freedom and an innocent sensuality that speaks to the true modernist in us all. “I love the idea of producing clothes that have precision and structure,” Loubaton explains, “and I love turning old couture inspirations into something we can wear everyday.”

Recently, Liberowe landed exclusively at Muse, making its global, wholesale debut at the luxury, multi-brand store. “I never thought my first stockist would be in New Zealand,” Loubaton admits, “but I just love Olivia and Michele’s energy and dynamic, and it honestly feels amazing to imagine that our clothes, designed and made in London, are being sold and worn on the other side of the world”.

At Muse, the first drop of Liberowe offers an exceptional selection, including tailored jackets, coats and skirts, designed to be worn in different ways from season to season. Whether paired with a crisp cotton shirt or a trusty white Tee and jeans, or even with a leg-baring dress as the weather gets warmer, this brand radiates understated sophistication and promises to leave a lasting impression.


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