Photo: Vika Pobeda

Discover the new consignment business taking the stress out of buying and selling quality newborn baby gear

As a new parent or parent to be, being presented with the number of items a newborn requires — and how swiftly they no longer need them — can be overwhelming.

Catering to the excess that exists in the newborn realm is a savvy new consignment platform, Lullabuy. Dedicated to addressing the ongoing issues that every parent has, whether it’s finding a cost-effective solution to securing decent products that have been lightly used, or what to do with the pram, capsule or crib once the little one has grown out of it. 

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Lullabuy’s business model not only helps parents either sell or buy goods, but also contributes to problems of excess in the industry, by extending the life-cycle of these pre-loved items. With a goal to provide new families with quality goods that are no longer of use, while also reducing waste — a pertinent factor now more than ever — Lullabuy has created a successful online platform to buy and sell both new and pre-loved premium and high-end baby accessories.

On the first Monday of each month, Lullabuy holds a sale via their Instagram story, showcasing a slick edit of curated baby items. Often comprising such items as unused Gucci baby blankets, the sought-after Nuna Leaf, brand new Stokke Tripp Trapp high-chairs, and gently preloved Bugaboo Prams, the sales have been a huge success.

So if you’re on the hunt for high end baby goods at a fraction of the price, or you just need to clear out the garage of your no longer used items, Lullabuy could be the perfect solution.


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