For most jewellery houses, a diamond is the final expression of craftsmanship. For Graff, it has always represented the beginning. More than six decades spent discovering, cutting and polishing some of the world’s most extraordinary stones have given the House something equally valuable: a design language built on the precise geometry that gives every diamond its brilliance.
The Laurence Graff Signature collection translates that geometry into jewellery crafted in yellow, white and rose gold, creating a design signature that is unmistakably Graff without relying on a single centre stone. Rather than replicating the appearance of a gemstone, the collection interprets its principles, transforming the cut, proportion and light play of a diamond into jewellery that feels architectural, refined and remarkably wearable.
Laurence Graff Signature Pavé Diamond Mesh Chain Necklace Each piece is intricately carved from a single piece of solid gold, its clean planes and polished contours reflecting the same exacting standards that have long distinguished Graff’s diamond ateliers. Over time, the Laurence Graff Signature collection has become one of the House’s defining expressions, demonstrating that the precision associated with its exceptional diamonds extends just as naturally to its goldsmithing.
This latest evolution introduces bold chain-link necklaces, bracelets and earrings alongside more delicate pendants, stackable bangles and pavé diamond variations, all designed to be layered across yellow, white and rose gold. Rather than prescribing matching suites, the collection embraces a more personal approach to wearing fine jewellery, encouraging combinations that evolve with the wearer rather than remaining fixed.
That same philosophy carries through to the campaign, photographed by Steven Klein at John Lautner’s celebrated Sheats- Goldstein Residence in Los Angeles. Captured as the city slips into the golden hour, the home’s dramatic concrete planes, expansive glass walls and sculptural geometry create a fitting backdrop for jewellery whose faceted silhouettes share the same architectural discipline, while the changing light reinforces the collection’s exploration of reflection, shadow and form.
The result is a collection that speaks quietly but with complete confidence. By translating the geometry behind its legendary diamonds into a sculptural gold signature, Graff has created jewellery that is immediately recognisable, proving that the House’s defining signature has never been the diamond itself, but the mastery behind it.
The new collection is available from Graff, 45 Queen Street, Auckland.
