You don’t have to consider yourself a fashion lover to ascribe meaning to clothing and accessories worn during special times in your life. What we wear for memorable occasions — whether pre-planned or not — becomes imbued with sentiment, and evolves into so much more than just an interchangeable outfit. A touchstone, a symbol of a particular time can then become a lucky talisman, worn to evoke that same feeling of happiness, confidence or even love.
It is buoyed by this philosophy that Gucci’s Beloved Lines celebrate the House’s most iconic bags — Gucci Horsebit 1955, Dionysus, GG Marmont and The Jackie 1961. Gucci Beloved speaks to a favourite accessory that is an unwavering source of pride and admiration for its owner, perhaps having accompanied them on a first date with someone who became a life partner, been carried to the party of the year or worn to an important interview.
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Each bag is a star in its own right, however, this doesn’t stop them from being the perfect, versatile partner for every day — elevating even the most simple ensemble to greater heights.
In celebration of the Beloved lines, Australian creative Yan Yan Chan has directed a video which places each bag as the protagonist of each frame. To enrich her interpretation, Yan extracts outtakes of the video to write hand written love letters.
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“My first crush… their name started with the letter ‘H'”, she writes, “H… for Horsebit”.
The Gucci Horsebit 1955, distinguished by a double ring and bar, encapsulates the House’s rich equestrian heritage, with Creative Director Alessandro Michele harnessing his quintessential ability to connect archival elements with contemporary details to create a timeless accessory.
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“When I’m feeling blue, Dionysus & I dance to Bowie’s Modern Love. We know every single lyric.”
The Dionysus lies at the heart of the Gucci Beloved Lines; featuring two tiger heads shaped in the form of a spur, it debuted at the women’s Autumn/Winter 2015 fashion show (Michele’s first presentation for the House) and embodies the Creative Director’s vision of products that are uniquely expressive of their time.
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Chan writes: “The sweetest thing happened today, GG Marmont and I took the coastal walk home. We watched the sun go down and saw a pod of dolphins.”
Defined by its double G (inspired by the 70s-era initials of the House), the GG Marmont had its hardware updated to a three-dimensional iteration by Michele. With its softly structured shape, it is instantly recognisable yet versatile.
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“Jackie 1961 and I skip the train every morning to walk across the Manhattan bridge.”
The iconic Jackie 1961, known for its curved half-moon shape and signature piston closure, has remained in the spotlight for multiple eras and with good reason. Timeless and elegant, contemporary yet with a vintage spirit, it is an eternal classic.
Discover the Gucci Beloved Collection here.