As Muse Boutique welcomes coveted Parisian label Nour Hammour to the fold, we explore the brand’s surprisingly rebellious origins

When Erin Conry Webb and Nour Hammour founded their Parisian label Nour Hammour in 2013, they had a singular goal: to create the perfect leather jacket. It was a rather lofty ambition, but as you peruse the brand’s recent collection of thoughtfully tailored designs in neutral tones and supple leather, they appear right on track. Simultaneously androgynous and alluring, the contemporary cuts would slip effortlessly into any woman’s forever wardrobe. So, it is interesting to think that it all began with a biker jacket. 

Sofia Ruutu
Danielle Laz
Rosie Huntington-Whiteley

It was the early 2010s. Stacked rings, smokey eyes and over-the-top embellishment reigned, and the women — who met while studying for their masters — quietly launched a business making bespoke, studded leather jackets. Channelling the moto chic culture of the time, the personalised pieces were soon draped over the shoulders of Beyoncé, Rihanna, Gigi Hadid, and a slew of off-duty models. The über-adorned designs earned a legion of fans right from the outset, but for Nour Hammour, it was just the beginning. 

Feel like you're missing out?
Be the first to know about what's new & noteworthy.
Sign up to our free EDM subscription today.
Please enable JavaScript in your browser to complete this form.

As time and taste moved on, the brand left the rebellious biker look behind and evolved, carrying its audience along with it. Forgoing trends in favour of enduring design, the handcrafted outerwear now strives to ‘empower and elevate.’ These tenets carry across every facet of the female-founded brand, which has worked tirelessly to forge a fresh path in the male-dominated leather industry. 

NOUR HAMMOUR Dakota Leather Trench Coat
NOUR HAMMOUR Dakota Leather Trench Coat from Muse Boutique

NOUR HAMMOUR Dakota Leather Trench Coat from Muse Boutique
NOUR HAMMOUR Birthday Shearling Coat from Muse Boutique
NOUR HAMMOUR Gotham Sleek Leather Coat from Muse Boutique

In a trade that favours large-scale production, Nour Hammour is unafraid to break the mould. Establishing manufacturing methods that honour craft and heritage, it remains steadfast to its ambition to be ‘more unique, ecological and inclusive,’ even launching a female-led workshop in Istanbul. Production is now split between Turkey and a petite Parisian workshop—the same one that made the brand’s very first jacket over a decade ago. 

The label’s other key motivator is sustainability. Nour Hammour has an admirable ‘zero-waste’ approach, and while leather is an inherently sustainable material, the brand makes significant considerations to reduce its environmental impact further. Case in point, it doesn’t hold any inventory; every jacket is cut and constructed when ordered. This means excess fabric remains at a minimum, and anything that is left over or offcut is collected by other artisans and repurposed. 

Available exclusively through Muse Boutique, owner Olivia Vincent Healy first discovered the brand via forever icon Rosie Huntington-Whiteley, drawn to the elegant outerwear for its “luxurious and timeless” appeal. Destined to be the ideal companion for this winter and many more, Nour Hammour is outerwear to be prized and passed down. As co-founder Conry Webb says, “Leather is the only material that gets better with time.”

Nour Hammour is available exclusively at Muse Boutique


Making a valid and visually enticing case for lab-grown diamonds, Swarovski brings its striking new collection to our shores
Shop the look: Take cues from our inimitable cover star, Jess Hong, with this edit of fashion and jewellery to buy now
Keeping up with the times — these are the year’s most covetable timepieces