Artist (and daughter of Jane Birkin) Lou Doillon is the face of Cartier’s new Mini Baignoire campaign

In the realm of luxury timepieces, Cartier has always been synonymous with timeless elegance and exquisite craftsmanship. With a rich history dating back to the early 20th Century, this brand has continuously pushed the boundaries of watchmaking, creating iconic pieces that have stood the test of time, time and time again. Among these legendary creations, the Baignoire watch holds a special place, and now, not only has its silhouette undergone a refined reimagining, but it has found its perfect ambassador in the captivating and versatile French artist, Lou Doillon.

Doillon, with her multifaceted talent and effortless grace, has long been privy to the exclusive community of Parisian women who embody elegance while cherishing freedom and encouraging a spirit of individuality. She is, after all, the daughter of Jane Birkin (the doyenne of timeless, Parisian style). Being intimately connected with Cartier since her childhood, Doillon shares a deep appreciation for the brand’s artistry and heritage. She fondly recalls receiving a Baignoire watch as a gift from her mother on her eighteenth birthday, an exquisite timepiece that encapsulated Cartier’s elegance then, and still does to this day.

With Doillon at the forefront of its new imagery, the Baignoire watch is elevated to new heights of allure and sophistication. The campaign highlights Cartier’s subtle reinvention of this iconic piece, where the brand has embraced a new ratio of proportions that brings a unique and distinctly modern balance to the design. It has been miniaturised yet amplified and its recognisable design that effortlessly blends jewellery and horology has been refined with a smaller case, so as to feel more delicate (but no less impactful).

The Baignoire watch now unveils two new breathtaking versions, each a testament to Cartier’s unwavering commitment to craft. The first iteration speaks to understated elegance with its minimalist approach, juxtaposing the brilliance of yellow gold against a sleek, patent leather strap. The second transforms the watch into a dazzling bangle, a circle of solar gold that gracefully adorns the wrist. Crafted in rose, yellow, or white gold, these bangles, whether paved or not, exude sensuality with their curved cases, cleverly designed to nestle intimately against the skin.

The union of Doillon’s enigmatic allure and Cartier’s legendary craftsmanship is truly a match made in heaven. As an icon of style, Doillon effortlessly embodies the spirit of the Baignoire watch, infusing it with her distinctive charm and individuality. Her partnership with Cartier speaks volumes about the brand’s ongoing dedication to creating exceptional timepieces that transcend trends and capture the essence of timelessness in every way.

It feels like the dawning of a new era for the Baignoire, where its captivating design and signature details continue to captivate discerning connoisseurs who consider this Cartier creation a future heirloom. And this partnership only cements the fact — a celebration of two extraordinary worlds colliding — the extraordinary heritage of Cartier and the extraordinary talent of Doillon. Together, they represent the pinnacle of sophistication, reminding us that true luxury lies in the harmonious fusion of art, craftsmanship, and personal expression.

Cartier is available locally at Partridge Jewellers.


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