There is a special, intimate quality about local luxury atelier Dadelszen’s collections that takes their appeal beyond cut, fabrication or finish alone. It is a romanticism, rooted in the idea of timelessness that is woven carefully through every collection. A Dadelszen wardrobe is transeasonal, bespoke, buildable and of a superior quality that makes each piece something to be cherished forever. So when it came time to conceptualise Dadelszen’s new campaign for its 2023 mens and womenswear, it was to the chic, creative couple of internationally-renowned fashion photographer Terence Connors and his Kiwi model wife (and longtime Dadelszen collaborator) Zippora Seven that the brand turned. It presented the perfect opportunity to create a campaign that not only spoke to Dadelszen’s sophisticated, international clientele, but to the underlying spirit of the brand and the ethos of its founders (also a husband-wife duo who have long worked together).
Trusting Connors with bringing this collection to life was hardly a difficult decision for Dadelszen, after all, the photographer had shot for publications like British Vogue and Vogue Australia, Porter and Elle magazines, brands like Jimmy Choo, Proenza Schouler, Helmut Lang and Luisa Vi Roma, and worked with the likes of Gigi and Bella Hadid, Julia Garner, Sydney Sweeney and more. His photos are characterised by a beautiful, buttery, dream-like quality and the people he photographs always come across as relaxed, personable and real. In short, his work makes space for his subjects to shine, delivering exquisite frames that capture something uniquely raw and deeply connected.
“Connors has… captured the essence of Dadelszen, offering a personal story of connection, liveable luxury and love that mirrors the origins of the brand itself.”
In this Dadelszen campaign in particular, Connors has, via a series of sundrenched shots, captured the essence of Dadelszen, offering a personal story of connection, liveable luxury and love that mirrors the origins of the brand itself. Each frame draws you into the Dadelszen world where high-end fashion is meticulously designed for elevating the idea of everyday-wear, while a nostalgic, grainy film quality speaks to the brand’s beautiful tactility and penchant for understated sophistication and old-world glamour.
“Zippora worked with us on our very first campaign,” says Constance von Dadelszen, Creative Director of womenswear at Dadelszen. “And while we’ve all grown a lot since then, there’s a really lovely synergy between Zippy’s journey and ours.” She continues, “working with a real couple like Zippy and Terence, there’s an authenticity to the images that would otherwise be hard to achieve.”
Balancing soft, refined tailoring with richly-textured knitwear and leather, Dadelszen’s new collection comes alive in the relaxed romanticism and aspirational styling of its campaign. As the brand’s Founder, Edward von Dadelszen, articulates, “it’s a concise collection featuring perennial classics, with new iterations of silhouettes that Dadelszen has become renowned for — sumptuous shearling, beautiful soft leather, cashmere, outerwear and tailoring that one finds themselves reaching for again and again.”
Reiterating the ways in which this brand is one of the best in its field, both locally and internationally, Dadelszen’s new, seasonal campaign and collection not only exemplify the quality that has kept it at the forefront, but stand as a full-circle moment for the brand — an ode to where it started and an indication of where it is going.
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