It’s all well and good when a brand claims to be safe, effective, and sustainable, but in 2025, consumers want proof. In recognising this, ecostore, known for its commitment to plant- and mineral-based cleaning solutions, invited renowned scientist and educator Dr Michelle Dickinson to put its formulas to the test. The goal? To see if they truly deliver on their promises of high-performance, eco-friendly cleaning.
Dr Dickinson, a nanotechnologist, bestselling author, television presenter, and creator of Nanogirl, has built a career on making science accessible. As both a scientist and a parent, she understands the importance of products that are both safe and effective, and in a new video series, she breaks down the science behind ecostore’s formulations, tackling questions such as: Do plant-based cleaners really work? And how do pH levels impact skin health?
Ecostore CEO Pablo Kraus sees this collaboration as an opportunity to showcase the brand’s rigorous scientific foundation, “Dr Michelle Dickinson is one of Aotearoa’s most respected science communicators. She has a rare ability to take complex concepts and make them accessible to everyone. We’ve spent decades perfecting the science behind our products, and we’re excited for Dr Dickinson to share knowledge that’s clear, engaging, and backed by evidence. Her experiments show that our sustainable products are effective, while also caring for our world.”
For Dr Dickinson, this wasn’t just an endorsement — it was a personal investigation, “I’ve been an ecostore customer for years, but having kids made me even more conscious of the products we use at home. I don’t just take brands at their word — I test the science. What I found was impressive. The formulas deliver, the data checks out, and the products do exactly what they claim — without unnecessary chemicals. That’s why I trust ecostore.”
With science-backed results and real-world testing, ecostore proves that sustainability and effectiveness can go hand in hand. Dr Dickinson’s findings confirm that consumers don’t have to compromise — they can choose products that are both safe for their families and kind to the planet.
