Far from flirty or frivolous, this season’s collections are giving the most traditionally feminine hue a bold reimagining.

It’s high time to consider pink — from bubblegum to blush — back, in a major way. From structured tailoring to stiffer denim or a cashmere cardigan, the shade we’re currently coveting is anything but cutesie. There’s the simplicity of Harris Tapper’s Garbo Dress, powder pink power suiting à la Alex Perry, and LOEWE’s Low-Rise Barrel Jean all currently vying for our attention.

Not totally sold? Start small and dip a toe in the colour pool by first accessorising with fine jewellery or reach for that patent leather clutch. Baby (pink) steps before you’re rose-tinted everything.