As the European summer season comes to a close, watch enthusiasts gathered on the shores of Lake Geneva for Geneva Watch Days, a more intimate, public-facing event that has become a key rendez-vous on the horological calendar. Launched in 2020 by Jean-Christophe Babin, CEO of LVMH Watches and Bvlgari, the event champions inclusivity and collaboration, offering a fresh perspective on contemporary watchmaking. Open to all and free of charge, it’s a platform for both renowned brands and independent players to showcase their craft.

For Bvlgari, Geneva Watch Days is an opportunity to present bold new interpretations of its signature timepieces. The Octo Finissimo Lee Ufan x Bvlgari epitomises this dialogue. Born from a creative exchange between Product Creation Executive Director Fabrizio Buonamassa Stigliani and South Korean-born, Japan-based artist Lee Ufan, the watch draws on one of Lee’s defining motifs: the contrast between a static rock and the infinite reflections of a mirror. The result is a titanium-cased and braceleted timepiece with a mirrored dial delicately accented by black hands, limited to 150 individually hand-finished pieces.

Alongside this, Bvlgari unveiled the Octo Finissimo Marble Tourbillon, a technical and aesthetic triumph. Carved from deep blue Italian marble, just 4.85 mm thick, and paired with a hand-wound BVL 268 calibre, the artful timepiece blends sculptural beauty with mechanical mastery.

Bvlgari has also revisited its Aluminium line in 2025, now cast in bronze. The new Bvlgari Bronzo GMT and Chronograph harness the alloy’s living patina, evolving over time to reflect the wearer’s own unfolding story. Distinctive, tactile, and full of Italian flair, they exemplify the Maison’s blend of heritage, savoir-faire, and contemporary boldness.

At Geneva Watch Days, Bvlgari proved once again that horology is as much about emotion and art as it is about precision and time.