Cartier’s enduring emblem of romance, the Love bracelet, continues to evolve while retaining its unmistakable symbolism: a union of passion and permanence. First imagined in 1969 by Aldo Cipullo, its locked oval form became an instant icon, an avant-garde declaration of devotion. Now, more than five decades later, the Maison unveils Love Unlimited, a new interpretation adorned with supple gadrooned links, designed to sit within the Love repertoire alongside the small, classic, and medium variations.
To celebrate the collection’s arrival, Cartier has appointed Australian actor Jacob Elordi as its newest ambassador and reunited him with Academy Award-winning filmmaker Sofia Coppola, who previously directed him in Priscilla. Together, the pair channel the legacy of Love through a film shot on location in New York, a city that has always been central to the bracelet’s story.
Coppola’s film captures the quiet intimacy of a romantic weekend in Manhattan, following Elordi through a golden haze of light and emotion. Known for her ability to turn mood into narrative, Coppola approached the project with signature restraint. “Since it’s for love, it should feel close to him,” she explains. “It’s an idea of a romantic weekend in New York, when you’re with someone you love and you don’t want to do much but just hang out.” The result feels cinematic yet deeply personal, a modern meditation on connection, possibility and nostalgia.
The collaboration also bears a familial touch, with Elordi’s sister, photographer Isabella Elordi, capturing behind-the-scenes moments throughout the shoot. The candid images add warmth and authenticity that mirror the bracelet’s ethos: intimate, enduring, and quietly powerful.
“It’s my great pleasure to work with Sofia again,” Elordi shares. “It pays tribute to love, and to the artistic spirit of New York and the movies inspired by it.” That sentiment, love meeting art and memory meeting modernity, sits at the heart of Cartier’s creative evolution.
Q&A with Jacob Elordi
What was it like stepping into this creative journey?
Shooting the project in New York was really special. LOVE has such a strong connection to New York and its cinematic history, and that’s the feeling we wanted to bring to life. Having my sister Isabella, there, capturing moments along the way, made it all the more personal for me.
How did it feel to reunite with Sofia Coppola on this project?
It’s always a joy to work with Sofia. After Priscilla, reconnecting felt really natural. There’s an ease between us; we understand each other creatively and have a shared view of the work.
What speaks to you about the Cartier LOVE collection and its new ‘Unlimited’ twist?
The LOVE bracelet has always had something iconic about it. It represents more than just a piece of jewellery. The new Unlimited version adds something unexpected and modern.
How does jewellery inspire you?
I don’t think of jewellery as direct inspiration, but there are pieces I always wear because of what they mean to me. It’s not about their value, it’s about the memories attached to them. I like treasures and trinkets, they moor me.
What’s it like working with a maison as legendary as Cartier?
I’m really excited about this new chapter. Cartier has such a rich legacy, particularly in cinema. It’s timeless, but also always evolving. It’s an honour to be part of their story in any way.
