For Gucci Pre-Fall 2026, Demna presents Generation Gucci, a collection he describes as “a lookbook shot… of an imaginary Gucci show that never happened.” The idea sets the tone for a body of work that feels cinematic, self-aware and deeply connected to the House’s visual memory. “It combines different generations of product and imagery into one aesthetic narrative,” he explains, positioning the collection as both a reflection and a preview of the vision he will fully unveil in February.
The opening looks set the mood with lightweight tailoring in archival silk faille, woven to “simulate an aged handfeel.” These pieces carry a sense of quiet heritage. Buttons disappear in favour of minimal clasps, creating a fluid new take on the two-piece suit and Gucci’s definitive pencil skirt.
Outerwear arrives with unexpected softness. Textured coats, crafted from strips of shearling, silk, goat hair and feathers, have the airy ease of a peignoir. Eveningwear leans into sensuality with underwear-inspired garments paired with silk blousons, draped miniskirts, and liquid gowns in jersey and chiffon that glide rather than cling.
Demna’s ongoing study of Gucci’s visual codes is evident in the reimagined 1970s and 1990s signatures. Racer jackets carry a sharp Web stripe. Full leather and suede details evoke the brand’s hedonistic edge, and equestrian-print silks are worn with cool confidence from head to toe.
The accessories offer a glimpse into Demna’s forthcoming direction. The Lunetta Phone+ bag combines monogrammed canvas with chainmail for a practical yet sharp everyday piece. The Jackie 1961 appears in a compact rectilinear silhouette or enlarged and softened in calfskin and croc.
With Generation Gucci, Demna doesn’t simply reference the past. He reorganises it, reshapes it and filters it through a contemporary lens. The result feels like a prelude: a quiet but confident signal of what his Gucci will look like when he unveils his full vision in February.
