BLACKPINK's Rosé.

Tiffany & Co. reimagines its iconic lock motif with a bold new collection

You don’t have to be a jewellery collector to understand the significance of Tiffany & Co. As much a cultural icon as it is a leader in its own industry, this heritage brand enjoys the kind of recognition that has allowed it to be identified by nothing more than a distinct shade of blue. And in recent years, Tiffany & Co. has masterfully captured a whole new demographic of loyal fans. Its clever designs speak to its historic prestige while reimagining its motifs to feel modern, relevant and inherently wearable. Now, the brand is taking this idea one step further with its bold and inclusive new Tiffany & Co. Lock collection which, according to the company’s Executive Vice President Alexandre Arnault, is “an elegant interpretation of archival functional design,” and “an exciting new pillar to [Tiffany & Co.’s] diamond and gold jewellery offering.”

Tiffany & Co.’s Lock collection is modern and innovative, effortlessly balancing form and function and capturing the essence of simple, elegant luxury. Comprising a selection of sleek bracelets, designed as bold visual statements on the importance of our personal bonds with others, the collection boasts white gold and 18k yellow gold pieces, many set with exceptional diamonds.

The contemporary shape of the Lock Bangle feels like a departure for the brand, a design that works for both women and men. In fact, the core idea of the Lock collection is one of ‘togetherness’, with Tiffany & Co. encouraging its fans to wear matching bangles with their paramour. Each bracelet also features a hidden closing mechanism that echoes that of a classic padlock — one of Tiffany & Co.’s most iconic motifs.

Proving its evolutionary power, Tiffany & Co. has once again redefined its own visual codes to exquisite effect. And if its Lock campaign (featuring BLACKPINK’s Rosé) is anything to go by, it’s clear that the brand is entering an exciting new chapter.

Georgia Fowler, Hailey Bieber, Caro Daur, Gilda Ambrosio and Giorgia Tordini and Leonie Hanne all wear the new Tiffany & Co. Lock Bangle.

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