Cartier has unveiled its new Melbourne boutique at 90 Collins Street, marking a significant addition to the city’s luxury retail landscape. This boutique seamlessly blends the brand’s Parisian heritage with Australian artistry, creating an ambiance that reflects both the Maison’s unmistakable elegance and Melbourne’s vibrant local culture.
Designed by the Paris-based architectural firm Moinard Bétaille, the boutique features refined architectural details that exude Cartier’s signature sophistication. The interior showcases works by Australian artisans, including bespoke lighting installations and custom furnishings, which infuse the space with a distinct local character. These elements not only enhance the aesthetic appeal but also pay homage to Australia’s rich cultural landscape. Throughout, botanical references nod to the nearby Victorian Botanical Gardens, while the boutique’s nature-inspired palette and considered accents speak to city’s distinct landscape.
Visitors can explore Cartier’s exquisite collections of jewellery, timepieces, and accessories within this thoughtfully curated environment. But it’s not just fine jewellery on show. On the newly built first floor, Cartier nods to Melbourne’s café culture with an in-house coffee bar — an elegant tribute to the city’s daily ritual. Just beyond, a private hospitality area offers champagne and bespoke cocktails, inviting guests to pause, linger, and take in the curated art and quiet luxury that defines this refined new space.
Cartier’s new Melbourne boutique stands as a testament to the brand’s dedication to craftsmanship, innovation, and cultural appreciation. By integrating local artistic elements and offering exceptional services, Cartier continues to redefine luxury retail in Australia.
