Parade has relentlessly staked its claim as Ponsonby’s burger obsession — big, bold, and unapologetically juicy. This compact, neon-lit joint specialises in smash burgers with melty cheese, crisp patties, hand-cut fries and house-made sauces that linger long after the plate’s clear. The craft shakes and sticky buns generate a cult following of one-plate wonders. Service is breezy and brisk, the vibe is famously no-fuss, no-reservations, no excuses. Parade proves that comfort food doesn’t need gilded plating — it needs punch, passion, and fries that slap.