M11 Studio

A new salon promises to be the secret weapon of the well-groomed.

Widely recognised for his contribution to the ongoing mane maintenance of some of Auckland’s most lofty lads and ladies, Mobeen Bhikoo could be considered the secret weapon of the well-groomed.

Last week, Bhikoo launched his first independent venture with the opening of M11 Salon. Housed within a light filled space once occupied by Tim Melville Gallery in Newmarket’s McColl Street, M11 is set to overturn our expectations on what a refined salon environment should be. With the help of Young + Richards architects and interior designer Lauren Hare, Bhikoo has set about creating a luxe salon that references the refinery of a Tom Ford fashion boutique.

Three key areas visually break the space and house different operations; the four lanes of workspace, the basins, and soon-to-be beauty room, showcasing a slick combination of mirror and perspex that is cleverly accented by gold frames and accessories, adding design sophistication to the soaring space. The salon also is offering their walls as platform for Elim graduates to showcase their work, giving them more exposure, and rotating frequently.

Promising to up the game on the traditional salon offering, Bhikoo has opened with a team of senior stylists, all with at least five years experience under their belts. iPads are available for all clients, upon which is an edit of reference images for inspiration, and in the future will provide a series of podcasts produced in-house by the stylists that offer handy advice on at-home care, including useful tips such as blow waving techniques, seeing to it that clients leave educated on the delicate art of maintenance.

Exuding all the charm and elegance of a truly international salon experience, M11 is destined to be the place that the city’s finest tresses go to be maintained.


11 McColl Street
Newmarket Auckland



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