Ever since news broke of the toxicity of conventional toothpastes, we’ve been perusing the oral hygiene aisle with caution, our relationship with dental care being decidedly marred. Rebuilding those bridges is Ecostore’s new collection of safer and healthier alternatives. Comprising tubes of toothpaste, a mouthwash and a toothbrush, the guilt-free newbies mark the first full set of entirely natural health products of its kind to be sold in New Zealand supermarkets.
Combining naturally derived ingredients like magnolia bark and kanuka oil, the mouthwash and toothpaste help to reduce plaque, fight cavities and prevent tartar build up without any of the detrimental ingredients found in conventional oral care. By swapping out the synthetic flavours for kinder, organic oils such as menthol, clove-leaf, peppermint and spearmint to still retain the minty fresh taste, they’re better for you and the environment from beginning to end. Even the plant plastic toothbrushes and toothpaste tubes are fully recyclable through the company’s new oral care recycling programme (just return them to Ecostore via free post or pop them in the collection bins at one of their numerous stores).
With three varieties of toothpaste; Complete Care, Whitening and Propolis, alongside toothbrushes with both soft and medium bristles (and four different colours) Ecostore has catered to all, meaning that looking after those pearly whites just got easier, safer and better for the environment in one fell swoop.