These shaggy cakes are the grooviest way to ring in an occasion

In this era of social media, it sometimes feels as if new baking ‘trends’ surface monthly. With hundreds of budding bakers and chefs peddling their visual masterpieces on Instagram, it takes something special to stand out. Enter Alana Jones-Mann.

Venturing off the well-worn path of glossy, fondant-covered occasion cakes, she is putting texture and colour in the spotlight, to create baked goods that are closer in kind to shagpile rugs than cake — drawing parallels with the interiors of the 70s. Vibrant, fun and undeniably unique, whatever gives you cause to celebrate this year, take some cues from the disco decade and embrace the shagadelic.

 

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