Stroll into summer and embrace the ritual of la passeggiata with Peroni Nastro Azzurro

Whether it’s the divine cuisine or the luscious aperitivo culture that encourages us to sip refreshing cocktails under the sun, the Italian lifestyle really does teach one to appreciate life more. Even a casual evening stroll is celebrated in Italy, case in point of why Peroni Nastro Azzurro is encouraging Aucklanders to embrace the passeggiata ritual.

La passeggiata is not just a walk, it’s an art form and a time-honoured tradition. It invites the whole town to dress to impress, take to the streets and interact with one another. As the evening falls, the streets become alive with friendly (sometimes flirtatious) greetings and the opportunity arises to meet friends, families, acquaintances and even strangers. It’s a golden time of spontaneity when small talk can effortlessly lead to a trip to the local bar. It’s a custom that reinforces a sense of belonging, and Peroni Nastro Azzurro is showing us that this informal parade can take place anywhere around the world.

Whether it’s the bustling CBD, a quaint neighbourhood or a popular suburb, where there are people, there’s a passeggiata as Peroni Nastro Azzurro claims “it’s not just where we go, it’s how we get there.” To exemplify the endless possibilities of la passeggiata, Peroni Nastro Azzurro took Ponsonby Road by foot, inviting locals to stroll through the evening streets with the simple purpose to be seen and socialise. Although the destination comes as second priority to this Italian ritual, it can’t go unmentioned that a glass of the effervescent, crisp and refreshing Peroni to conclude is the fine detail that elevates this custom from fun-filled to sensational.

Suggestions on where you can celebrate or conclude your passeggiata with Peroni Nastro Azzurro:
Prego, Farina, SPQR, Non Solo Pizza, ELMOS, Ponsonby Road Bistro, Dantes, The Elbow Room, Cibo
, Al Volo Pizza, The Gypsy Tea Room



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