When you hear the word ‘subscription,’ you’d be forgiven for immediately jumping to magazines, online streaming services or catalogues. Champagne is probably the last thing that comes to mind. But all that is about to change.
Introducing New Zealand to its first and only Champagne subscription service, Champagne Mumm has launched Mumm Rosé Fridays the unprecedented service that sees four bespoke, occasion-specific kits delivered to your door every second Friday over an eight-week period.
All the kits feature a bottle of perfectly-chilled Mumm Rosé, which has been paired with various items that complement the effervescent drop perfectly and change depending on which kit has been selected. The Celebration Kit, for example, features (along with its bottle), two Mumm flutes, a bouquet of flowers from La Femme Fleur and two confetti canons. While the Picnic Kit includes a handmade Turkish rug and a selection of bespoke, rosé Champagne-inspired cupcakes.
Helping Rosé transcend its typical associations with summer only, Champagne Mumm is cementing its Rosé Champagne as a drop to enjoy all year round. The service is limited to 100 subscriptions only, with each subscription costing $299.96 for all four kits (including all shipping costs). If you want to seriously up your Friday game, the Mumm Rosé Fridays subscription is the only way to go.