The new Rolex Day-Date 40 keeps time better than official timekeepers

Purveyor of some of the world's finest timepieces, Rolex is raising the bar even further with its latest innovation.

Ask any watch specialist for their take on which brand sets the standard for reliability and precision, and they will invariably give you the same answer. The first maker to invent a waterproof wristwatch in 1926 – still known today as the Oyster case – Rolex has been forever paving the way by creating timepieces that are not only beautiful but also supremely robust. Investing an enormous amount of research and development, the company’s latest innovation is bringing an unprecedented level of precision to its already formidable reputation.

Introducing an entirely new movement created by revisiting more than 90 percent of its components with 14 new patents, Rolex’s Calibre 3255 is delivering timekeeping twice as precise as an official chronometer. A rarity in the world of automatic watches, the new Calibre also possesses a three day power reserve – a whole day more than its predecessor. In everyday terms this means the watch will continue to keep its time from a Friday through a Monday, even if it’s not worn or wound. Setting an even higher benchmark than that of the Swiss Official Chronometer Testing Institute, Rolex goes further to test the conditions from actual daily wear on the wrist, rather than individual parts in the lab to deliver the most dependable timekeeping possible.

Honing in further on core characteristics of resistance to shock and magnetism – an important aspect with today’s prevalence of electronics – this is one well oiled time machine that will never let you down.

Mansors Jewellers

163 Queen Street
Auckland CBD

(09) 303 2839


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