Prada’s new online store is giving us access to the luxury brand like never before

As of yesterday, luxury Italian fashion house Prada has a new e-store, giving Australian and New Zealand customers easier access to the brand’s latest collections.

Boasting a wide product selection covering ready-to-wear, bags, accessories, shoes, fragrances and eyewear, shoppers can either buy online and collect from the nearest store (see: Prada Queen Street) or have them delivered directly to their doorsteps. Stores will also offer the option of booking in for a personal shopping session through the site, where you can try on those shoes you’ve been eyeing up for months, saying you don’t really need them, but buying them anyway because really, you did.

With e-commerce revolutionising the face of retail, it’s no surprise that highly acclaimed, heritage brands like Prada are ensuring everyone has the option to buy online. So hold onto your wallets — it would seem it’s time for a sartorial upgrade.

Some of our picks available to shop now:
Clockwise from top left: Metal tassel earrings, Leather sneakers, Cotton stripe shirt, Two-tone sling-backs, Boat t-shirt, Nylon belt bag

Prada

45 Queen St
Auckland CBD

(09) 366 7121

www.prada.com

Coveted


Embrace the spirit of more-is-more with 80s inspired jewellery to treasure

Jeweller Grant Partridge on 45 years in the family business, his passion for the craft and the question of succession

Slip into this season’s most holiday-ready luxury fashion with our dreamy Summer Issue shoot