21 February 2012
road testing a classic
Story by Claire Sullivan
Our editor-in-chief moonlights as our resident guinea pig by putting this popular skincare classic to the test.
For nigh on 30 years Estee Lauder’s iconic Advanced Night Repair has been the go-to serum for women all over the world. With seven bottles of Advanced Night Repair selling every minute and a grand total of four million bottles per year sold somewhere in the world – it’s hard to argue the popularity of this product. Like most women I have been known to become wooed by the promise of smoother clearer skin offered by the vast myriad of serums available on the market.
There was an all too brief time in my early 20s when I dabbled in Advanced Night Repair – but like most things at that frivolous time in my life, I didn’t really stick with it long enough for it to make any lasting impact to my complexion.
Fast forward (quite) a few years and my cosmetic needs have changed dramatically. It’s all about survival now, and fixing the wrongs of my misspent youth. In the quest for eternal radiance it’s often difficult to sort the actual results from the promises. Which is why I have decided to embark on my own evaluation of the benefits of this hugely popular serum.
Having recently celebrated 30 years Estee Lauder’s Advanced Night Repair continues to break new ground in terms of its effectiveness. When it first launched in 1982 as Night Repair the serum heralded a new era in skin repair, being the first skin serum ever created, the serum has gone on to become the leader in skincare repair. In a recent 12 month extensive trial, women who used Advanced Night Repair showed a dramatic reduction in the visible signs of ageing including lines and wrinkles, skin tone, skin soothing, clarity and radiance. The results continued to steadily improve throughout the 12 month study with the following results;
75% increase in skin tone
76% increase in skin clarity
68% improvement in lines/ wrinkles
Based on these impressive figures I am feeling seriously encouraged by what dramatic results lie ahead for me. Three weeks ago I added Advanced Night Repair to both my morning and night routine, applying four drops to clean skin before moisturising. The serum has a light texture similar to a gel that quickly seeps into the skin. I can happily say that I am already beginning to see an improvement in my skin’s texture and tone and with a little tenacity I expect to see some great results.